Shortcut Ridge
Everyone is looking for the shortcut. I know, you can say, “Well, I’m not,” but the truth is that it is in our human nature to do so. Face it. We live
Consumers Can See You
They can see you, can’t they? I get itchy on this subject because it reminds me of a time when a senior VP at a major corporate broadcaster called me and
What Can You Do To Create A More Positive Impact?
No matter where you work, there will be times when you struggle. Life has ups and downs. This is why we encourage the idea to “always be kinder than you
5 Ways To Embrace The Reality Of Our Future At Radio
When I began programming radio stations I was 23. I actually started working in our industry when I was 15. Like many, I’ve been at this for a moment. It was
5 Ways Talent Can Increase Their Impact This Year
People love to think about how things begin and they love to think about the result they desire, but it is rare that people keep their focus on process. Your
Creating A Great Morning Show Now
A great morning show is difficult to find and harder to build. Ask around. It’s nearly impossible if the chemistry is not right, but once you have players with the right
Those That Fail To Plan Have A Hard Time Winning
One of the most unfortunate things that has developed out of the last 30 years in the radio business is that strategic planning and strategy has largely fallen out of
The True Job Of Music Selection Today
Music is emotional. It makes you feel. If you are playing music on radio, you are using that music to create, entertain and maybe even move your audience. But we are
The Real Truth About A.I., Expectations & Local Radio Now
What happens if radio lowers the expectation bar again with listeners? Nothing good. Over the last thirty years, major broadcast companies have purposefully cut corners and reduced workforce to reach magic