Community
A few months ago I was reading an article by TINT on the “State of Community Powered Marketing report – 2024 edition.” They conducted a survey of consumers and marketers to identify trends that influence marketing impact. They concluded that for 2024, it’s all about community. We couldn’t agree more.
This article said, “Online communities have become pivotal for engagement. Marketers face challenges navigating between owned channels and social media. The evolution of community-building resources provides great ownership and purpose rather than solely relying on the influence of external platforms.” This piqued my interest because we’ve been having this same discussion over the CMB Forums. Over the past few years, people have asked us to consider moving them to an alternative platform, such as Facebook Groups. This article by TINT noted that 67.4% of consumers feel more connected through community than social media. After much research, discussion and prayer, we decided to make a concentrated effort on our Forums.
We all crave a sense of belonging, a place where we connect with others who understand what we are going through. That is why the CMB Forums were created over 20 years ago (shoutout to Bob Thornton). They bring our radio community together offering support, shared resources, problem-solving, connection, authenticity and more. Each forum is tailored to meet the specific needs of radio.
If you are looking for community, we hope that you’ll consider joining us on one of our eight topic based forums. Get started here >>
“And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching.” Hebrews 10:24-25
“Not looking to your own interests but each of you to the interests of the others.” Philippians 2:4
