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New Christian Formatted Radio Station Launch In South Jersey

A Delaware-based Christian radio ministry now provides programming on WNJB, 89.3 FM, covering much of Southern New Jersey, starting Tuesday, February 14, 2023 at 8:00 AM.

Formerly owned by WHYY, Inc., the South New Jersey station was purchased by The Bridge of Hope, Inc., a Christian media group already serving Delaware, and the Eastern Shore of Maryland and Virginia. Known as The Bridge, the non-profit, community-supported radio station will play contemporary Christian music with local news, weather, events, and information.

WNJB, which stands for New Jersey’s Bridge, will feature 24/7 music programming with artists including Lauren Daigle, Chris Tomlin, MercyMe, Casting Crowns, and many others. Meteorologist Pat Pagano, who has been accurately forecasting weather for New Jersey for over three decades, is also part of the team.

The Bridge plans to promote Christian concerts in the area, and other events, as part of their mission to “connect people to Jesus and each other, and strengthen their lives.”

Bill Sammons, station manager, says expansion of The Bridge into New Jersey is a natural evolution for the ministry. “We’ve been serving Cape May and coastal New Jersey with our 105.5 FM signal for almost a year now. The purchase of 89.3 FM will give New Jersey listeners in Vineland and surrounding communities a strong signal and give us the opportunity to reach hundreds of thousands of potential new listeners.”

The Bridge is looking to partner with New Jersey churches, ministries, and non-profits. They offer a free online calendar of events and share those listings on the radio. The Bridge organizes an annual project called Hands & Feet, a day of service where listeners volunteer at non-profit organizations. The station plans to add more New Jersey locations this fall.

One of The Bridge’s benchmark initiatives is The Drive Thru Connection, and New Jersey residents will soon experience this program. The radio station asks listeners to pay for the car behind them in the drive-thru on the first Friday of every month, and the results are incredible.

The Bridge tested its new transmitter, and other broadcast equipment, and launched the new broadcast at 8:00 AM on Tuesday, February 14th. You can listen at 89.3 FM in Vineland, Bridgeton, Millville, Glassboro, Salem, and beyond. The Bridge is heard around the world through online streaming, the ‘We Are The Bridge’ mobile app, and smart speakers such as the Amazon Echo and Google Play. Listeners tune in to three FM signals in Delaware and Maryland. The Bridge can be found online at www.WeAreTheBridge.org