CMB Update – March 2026
This month, we’re reflecting on a powerful moment from Country Radio Seminars, unpacking what the latest digital listening data means for your audience, and sharing about an exciting new speaker coming to Momentum!
Prefer to read? Here’s a summary:
Michelle Younkman, Executive Director of CMB, shares a meaningful reflection from Country Radio Seminars, where an early-morning believers gathering drew a packed room of radio professionals, artists, managers, and record label representatives all worshipping together. As Brandon Lake led worship, it was a powerful reminder of the unique privilege Christian radio has — the ability to speak the name of Jesus on air every single day, something most in the country radio world simply can’t do.
On the research front, Edison Research’s 2026 Infinite Dial report confirms that your core audience is going digital faster than ever. 81% of Americans are now listening to online audio every month, with the strongest growth coming from the 55+ demographic. The takeaway is clear — the starting point for audio has shifted, and that opens up fresh, innovative ways for radio to connect with listeners.
Finally, get excited for Momentum, because Coach RAC of the Savannah Bananas is joining the lineup! A former pro baseball player turned viral content creator with over a million followers, Coach RAC has helped redefine how the next generation engages with content, storytelling, and live experiences. His fans-first mentality aligns perfectly with radio, and he is going to be a can’t-miss addition to the event.
