2 Places Where Talent Have Ratings Control
“Dang panel change!” “The format is down!” “The (sports team) is the talk of the town.” We’ve heard all the reasons why ratings don’t favor us, but I’m finding more and more frequently
Why On-Air Talent Matter
The elimination of on-air talent, which is happening in some markets, is a huge mistake. It’s happening at the absolute wrong time. The value of and the need for good
2025: 3 Items for Your Resolution List
Based on my new 2025 calendar, I’m about to begin my 50th year working in Christian radio. Among other things, I’m thinking back on what remains the same and what has
3 Ideas to Help Brand New Radio DJs
In case you missed it, I presented 3 IDEAS TO HELP BRAND NEW DJS BUILD CONFIDENCE QUICKLY at the Programming & On-air Momentum Summit. Build a Character Brand Diamond -
The Top 5 Denominations
“. . . gospel clarity is the antidote to the rampant confusion.” Dean Inserra, The Unsaved Christian/Reaching Cultural Christianity with the Gospel The Finney Media Why Listen?® Survey saw almost 15,000 respondents
Empathetic Storytelling
Firstly, I'll try not to take up too much of your time. Secondly, let me say this up front, Hi, I'm a nobody. I don't pay attention to trends or highlights, I
The 7 Wonders of Production
I’ve been thinking about getting a tattoo. Unfortunately, I’ve never been able to figure out what I should get. Not having lived through one I can only go by what
The Top 5 Reasons CCM Listeners Give to Your Station or Program
The Finney Media Why Listen?® Survey has almost 15,000 respondents with over a million data points from three different formats: Music stations, Music/Teaching stations, All-Teaching stations, and programs. We asked our
The Desires & Pitfalls of Coaching Radio Talent
In case you missed it, I presented THE DESIRES AND PITFALLS OF COACHING RADIO TALENT at CMB Momentum’s Programming & On-Air Summit. Let’s dive into this week’s Beyond The 615
The 3-Minute Qualifier: An Answer to Radio’s Prayer
As we approach Thanksgiving, one of the things I’m especially grateful for this year is the radio industry working together with Nielsen to implement the new 3-minute Qualifier. This change






















































