The Top 5 Denominations Among CCM Listeners
“. . . gospel clarity is the antidote to the rampant confusion.” Dean Inserra, The Unsaved Christian/Reaching Cultural Christianity with the Gospel The 2023 Finney Media Why Listen?® Survey included almost 15,000
CMB Industry Shout-out – Jess Hart
“Shout-out to Jess Hart at Spirit 92.9. Yes, she is a programming champ, but her content! Her content, on AND off the air, is so real, so true, and so
What it Means to be a Favorite Station
Katz surveyed 900 radio listeners from across the country earlier this year to take a deeper look at the human connection between radio fans and their favorite station. Listeners invest
10 Questions You Can Ask Major Donors to Build the Relationship
Major donors make a major impact on your nonprofit, but it can be a bit scary to ask major donors for a donation. If you’re new to major donor work, you
CMB Industry Shout-out – Gary Morland
“Shout out to Gary Morland (Finney Media) and the incredible mentorship he’s provided to our morning show at Life 107.1. He is a true encourager who makes you believe you
20 Ways to Promote Your Radio Station
Promote your radio station to get more listeners, develop a brand, and build a loyal fan base. Remember the old saying “if you build it, they will come”? Unfortunately, this isn’t
CMB Industry Shout-out – Stacey Stone
“Shout out to Stacey Stone, Afternoon Co‑Host at WGTS 91.9 in Rockville, Maryland. I truly appreciate the encouragement that she has been sharing on the Women in Radio forum. Recently
The Real Truth About A.I., Expectations & Local Radio Now
What happens if radio lowers the expectation bar again with listeners? Nothing good. Over the last thirty years, major broadcast companies have purposefully cut corners and reduced workforce to reach magic
Sticker Shock
When was the last time you saw a bumper sticker on a car? Let me amend that. When was the last time you saw a radio station bumper sticker on
CMB Industry Shout-out – Dave Gordon
“Shout Out to Dave Gordon at Life 88.5 Kansas City. Dave is one of the most gifted leaders and encouragers I have ever been around. I always leave our visits






































































