How Your Station Can Help Listeners Transition Through New Seasons
This time of year can bring a lot of change! Maybe it’s a mom watching her little boy graduate from kindergarten or a college grad heading into their first full-time
Helping Talent Find Their On-Air Destination
A roadmap is a lot more beneficial when you’ve got a destination in mind. In fact, your phone’s map function requires the address of where you are heading before it
CMB Industry Shout-out – Doug Hannah
"I’d like to give an extra loud shout out (cause he’s hard of hearing) to Doug Hannah! He’s been at it for quite some time and has been consistent in
3 Ways to Remain Authentically Human
People are using A.I. for research, creating action figures, and even storytelling. Keep reading if you want to double down on being authentically human whether you’re speaking on stage, in
Testimonial Power
Testimonials and endorsements in radio spots significantly boost listener engagement by creating trust, emotional connection, and social proof. Here’s how they work effectively: Building Trust Through Authenticity Real voices:
CMB Industry Shout-out – PDs & MDs
"Shout out to every PD and MD in this business working long hours (when are you truly EVER “off the clock?!”), for not enough pay. Fielding angry calls and emails
5 Opportunities You’re Missing as a Radio Broadcaster Without a Podcast Production Strategy
Today’s radio broadcasters face a pivotal choice: evolve or risk irrelevance. While traditional radio remains powerful, listeners increasingly expect on-demand content that fits their busy lives. According to The Infinite
The Marketing Genius of Esther – Drawing Modern Leadership Lessons from an Ancient Story
In leadership, we often focus on confidence as the cornerstone of success. But what if I told you that one of history’s most effective leaders executed a flawless marketing and
CMB Industry Shout-out – Kai Elmer
"We MUST shout-out Kai Elmer from FairTrade. Kai is an incredibly kind and welcoming presence in our industry. From my very first day in Christian Radio he made me feel
Edison Report Shows Gains for AM/FM Radio & 4 More Key Insights
Edison Research’s full year 2024 Share of Ear report is here, and it’s packed with compelling insights about how Americans consume Audio. From growth for ad-supported AM/FM radio to the