Insights into Christian Radio P1 Donors + Their Impact
I’m excited to share with you our latest research on Christian radio P1 listeners, a study packed with insights into their behaviors, motivations, and support for their favorite stations. This
CMB Industry Shout-out – Becky Carlson
"Shout out to Becky Carlson, morning news voice of 91.3 WCSG. For better than 43 years, Becky has conveyed the news headlines of the day. But for Becky, it's never
Dear Christian music broadcaster…
An Industry Symposium took place in Nashville on July 11, 2024. There are rumors that Christian record labels are seeing diminishing value from Christian radio and shifting their time and money
4 Easy Ways to Improve Your Radio Show
1. Talk to/with the listener about your co-host or guest. So many times, I hear radio shows completely ignore that one listener (times hundreds listening) and focus on the conversation
CMB Industry Shout-out – Matt Hahn
"Matt Hahn at Compassion International has worked with Christian music radio stations to find sponsors for over 25,000 children living in extreme poverty! What a legacy! Can you imagine what
3 Things That Have Made Me a Better Programmer…
Programming is so much more than clocks and imaging and music meetings. Below are three things I’ve learned over the past few years that have made me a better Programmer and
Embracing Risk: A Key To Improving Music Programming
Could you imagine the CCM format without music from TobyMac, Newsboys, or Jeremy Camp? Today, adding songs from these artists isn't considered a big risk. However, back in the early
CMB Industry Shout-out – Matt Deane
"Shout out to Matt Deane (KTIS Operations & Program Director). He is so encouraging and always has a kind word to say. I have called on Matt several times for
Mistakes and Learning
Have you ever made a mistake and find yourself focusing on it later? I coach people not to, but I recently found myself doing just that when Christian Music Broadcasters
Moneyball: Rarer Ratings Respondents, Rarer Heavy Listeners
Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating in radio ratings methodology from 17% earlier this year (and 20%






















































