A Great Place to Exit a Radio Break
Knowing when and where to exit a radio break isn’t easy sometimes. I’ve written four articles on exiting, but it’s time for another… with a different perspective. Let’s dive into
Treat Your Radio Show Like a Front Porch
See if you agree with me. I believe that back decks have ruined American culture. Let’s dive into this week’s Beyond The 615 Column, article # 154. If you grew up
4 Easy Ways to Improve Your Radio Show
1. Talk to/with the listener about your co-host or guest. So many times, I hear radio shows completely ignore that one listener (times hundreds listening) and focus on the conversation
3 Endearing Traits of Radio DJs
Listener attention spans are shorter than ever while more competition is vying for their ears and eyes. Radio on-air personalities must cut through the noise and become a habit in
Being Accurate > Being First
You ARE a journalist if you talk on the radio or post on a website and on social media. And the number one rule for journalism is to confirm any
3 Proven Ways to Grow Your Radio Station
Just like the warmth of the sun during longer Spring days causes perennials to start pushing their way to the surface, your radio station can also enter a season of
Local Radio’s Secret Weapon Is Top Zip Codes
Your radio station should compare top listening zips with top giving zips and develop a cohesive plan for every department and employee. Consider doing this type of analysis at least
The Two Paths of CCM Radio Listeners
As the new year begins, you might want to consider this for your radio show. There are two simultaneous paths that Contemporary Christian radio station listeners are on, and you
5 Step Christmas Music Communication Rollout
It’s that time of year where radio programmers prepare to add Christmas music. Some stations flip to all-Christmas on November 1st, others wait until Thanksgiving weekend, and some simply sprinkle
Every Radio Station Should Answer This Question
Every radio personality should answer this question. What are you trying to accomplish when you turn on the microphone and begin talking? Here are some obvious answers: Authenticity. Connection. Storytelling. Now, imagine that 100% of