Radio Loyalty
Key-Points: Listener Loyalty is Fragmenting: Fewer people identify with a single station these days. Instead, they hop from one to another depending on time of day or mood and often
Testimonial Power
Testimonials and endorsements in radio spots significantly boost listener engagement by creating trust, emotional connection, and social proof. Here’s how they work effectively: Building Trust Through Authenticity Real voices:
A Cheerful Giver
You’ve heard it said, “It’s better to give than to receive.” But is it really true? According to research from Harvard and the University of British Columbia it is. They
Listeners Don’t Really Listen
The names of some things imply the exact opposite of what they really are. Life is that way sometimes. Some examples are that we park on a driveway and we
What Matters?
We can all become better leaders. This requires having a better relationship with the people you lead and knowing what inspires them to perform at their highest level. Here are