Making Moments Matter: CMB Promotions Day
CMB Promotions Day shines a light on the creativity, compassion, and impact of marketing and promotions professionals across the Christian radio industry. These teams do far more than execute campaigns. They create meaningful moments that connect listeners to their communities and to Christ. From meeting practical needs to building relationships and sharing powerful stories, their work reflects the heart of ministry in action. The following highlights from 2025 offer just a glimpse into how God is using promotions teams to make a difference in cities, neighborhoods, and lives across the country.
Jerry Woods, Director of Marketing & Morning Show Host, WGTS 91.9
“One of the most powerful things we get to do is point the spotlight at big needs and ask our audience to help meet those needs. In 2025, when the government shut down, many people in the Washington, DC, region didn’t get paid for more than a month. We had people with six-figure salaries who hadn’t been paid in six weeks and were having problems putting food on the table. WGTS listeners stepped up and donated over 20,000 pounds of food, and Convoy of Hope gave another 50,000 pounds, and together we were able to feed thousands of people in our community.”
TJ Jackson, Community Engagement Director, Life 88.5
“One in seven families in Kansas City experiences food insecurity and may not know where their next meal will come from. During the eight Tuesdays leading up to Thanksgiving, Life 88.5 hosted eight Terrific Tuesday food drop-off locations across the listening area, encouraging listeners to care intentionally for their neighbors. Listeners responded by providing a record 10+ tons of food (20,096 pounds) throughout Terrific Tuesday. All food remained in the communities where it was collected, strengthening neighborhood food networks.”
Jennifer Bailey, VP of Marketing & Community Connections, Encouragement Media Group
“While larger cities often get most of the attention, we made a deliberate effort this summer to show up in smaller communities across our listening area. Through consistent on-air promotion, we invited listeners to meet us in their towns, with each stop also featured online so people could easily see when we’d be nearby. Partnering with local coffee shops, our promotions team and on-air personalities created space for prayer, conversation, and genuine connection over a cup of coffee. The response was incredibly encouraging – we even marked each stop on a large office map to visualize the reach. Because of that strong engagement, Small Town Summer Stops is becoming an annual outreach, with plans to expand through a Summer Stop Tour T-shirt and listener voting to help choose our next destinations.”
Haley Radeka, Director of Brand & Marketing, The JOY FM
“Miracle on Your Street was a promotion new to The JOY FM in 2025. We had over 6500 entries, thousands of real families and individuals who responded to the opportunity to have their rent or mortgage paid for 3 months in 2026. The winners included a single mom of twins, a dad supporting his wife through cancer and job loss, a sister raising her nephews, a widow and soon-to-be grandma, and a single mom recently out of a tumultuous relationship. With support from a local credit union, The JOY FM awarded 5 families across our 5 states, totaling more than $30,000. The best part, though, was that we got to step into the lives of everyday listeners, share their stories, and be the answer to prayers for provision that have been prayed for a long time. Our hope is to expand this promotion in the future and share more stories with our listening community.”
Marina Rojas, Promotions & Marketing Director, Spirit Radio
“We worked with our local Minor League Baseball team to co-host Sunday Family Fun-days. We promoted all the Sunday games, and were given 200 tickets a game to donate to local youth groups and churches. It was a great way to connect with the local church and provide an experience for smaller congregations that wouldn’t normally be able to have a group outing like that. The ballpark saw a spike in attendance on a day they usually do not, our local churches got a free experience, and we got brand exposure on a larger scale.”
Inspired by these stories? Noise Makers Vol. II is packed with creative ideas from across Christian radio to help you bring moments like these to life in your own community.
