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When is the Best Time to Post on Instagram in 2025?

One key to high Instagram engagement that most people miss: Posting at the right time.

Your posting time can make or break your posts’ and Reels’ engagement and visibility.

Later’s data team analyzed over 6M posts and found the best time to post on Instagram in 2025.

In 2025, the overall best time to post on Instagram is at 5 AM.

To find this data, Later’s data team analyzed over 6M global Instagram feed posts (images, videos, carousels, and Reels) across time zones from January to October 2025.

The best time to post was determined by looking at engagement rates over time.

High engagement is rewarded by Instagram’s algorithm and, for creators, is a green flag for brands who want to collaborate with you.

From Monday to Sunday, we found that content posted between 3 AM to 6 AM every day led to higher-than-average engagement.

In other words: the early bird gets the worm.

Our takeaway?

  • Accounts can have a mix of followers from different locations
  • By posting earlier, accounts could benefit from less competition, while also tapping into traffic from users during their first scroll — even if that’s a few hours after the post was shared

Take these times with a grain of salt. They’re worth experimenting with but finding your unique posting time matters most.

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