Embracing Risk: A Key To Improving Music Programming
Could you imagine the CCM format without music from TobyMac, Newsboys, or Jeremy Camp? Today, adding songs from these artists isn’t considered a big risk. However, back in the early 2000s, when the CCM format was dominated by Point of Grace, 4Him, and Newsong, playing a TobyMac song was seen as a bold move. Industry peers might have questioned, “What are you thinking?!”
Taking risks is, by definition, a challenging endeavor that could lead to failure. But should it be a part of our best practices? Absolutely. Growth in any art form or industry necessitates taking risks. Perhaps a better perspective is to see that taking risks can stem from implementing solid best practices. This creates the space and freedom to take chances without jeopardizing your product.
A fundamental best practice is maintaining strong music rotations with high-testing songs. When this is your standard operating procedure, it creates a safety net that allows you to take chances on new or unconventional songs. If a risky song doesn’t resonate with your audience, your solid library ensures that your listeners won’t abandon your station. Conversely, when a risky song succeeds, it enhances and strengthens your foundation.
I strive for excellence in everything I do. If there’s a “right” way to do something, that’s the approach I want to take. This mindset, however, can make me hesitant to take risks that may not work out and could feel like missteps. Yet, I encourage you to implement best practices when programming your station, and recognize that this groundwork allows for risk-taking as an additional best practice.
By blending stability with the occasional calculated risk, you not only preserve the quality and reliability of your station but also drive innovation and keep the format fresh and engaging. Let’s embrace the balance of both, fostering a dynamic and evolving CCM landscape.
