Every Radio Station Should Answer This Question

Every radio personality should answer this question. What are you trying to accomplish when you turn on the microphone and begin talking?

Here are some obvious answers:

Authenticity.

Connection.

Storytelling.

Now, imagine that 100% of listeners heard the song end but only 50% followed you to your on-air break. Many people are passive radio listeners that have about seven other more important things on their mind.

ANSWER THE QUESTION AGAIN

With that in mind, answer the question again. What are you trying to accomplish when you turn on the microphone and begin talking? Maybe the answer should be… to attract 100% of people from the song to your on-air break. 

HERE’S THE TAKEAWAY

Great content and amazing storytelling lead to much needed companionship. But first you must strive to convert a passive listener to an active one, especially since you’re interrupting another song from playing.

Remember this phrase when planning your on-air breaks, “No listener left behind.”