Revenue – it’s more than…
Revenue – it’s about more than keeping the lights on, the microphones hot, the air talent employed, and the music licenses paid. It’s about God… and what HE is doing in and through our organizations, in and through our staff members, in and through our donors, sponsors, underwriters, advertisers, and other revenue partners. God cares more about the eternal outcome of our work than we ever will. We trust Him in that, so let’s trust Him with the results of our fundraising too.
In order to stay focused on what God says, The Light FM uses a list of principles, based on Scripture, to guide our donor ministry work.
“Look at the birds. They don’t plant or harvest or store food in barns, for your heavenly Father feeds them. And aren’t you far more valuable to him than they are?” Matthew 6:26, NLT
Guiding Principles of Donor Ministry at The Light FM
- God’s economy is different than the world’s.
- Every act of giving is first and foremost a statement about the faithfulness of God.
- God invites people to be a part of His work because of His desire to see them grow in Him (spiritual maturity).
- Transformational giving is based on the abundance and trustworthiness of God and not a theology of scarcity.
- All employees and leaders of the ministry have a dual calling to steward the mission and grow the people God brings.
- Personal commitment to the ministry and mission is a key component in building relationships with our partners.
- It is our responsibility to be in front of our donors to encourage and help facilitate giving which the Holy Spirit is already working out in the donors’ lives.
- Partners should be treated as individuals; with individual Spirit-led goals, dreams and priorities for their giving, as we seek the Holy Spirit’s leading on how we connect with them.
- Partners deserve for us to be fully present with them, listening deeply to their “God-stories” and to steward those stories well.
- Partners deserve our honesty and transparency in ministry mission, vision, direction, successes, challenges and impact of their giving.
- Giving increased time, talent, treasure, and testimony is a result of partners being comprehensively coached on and directly engaged in the mission of the ministry.
(Adapted from the Mission Increase Foundation’s 10 Principles of Transformational Giving https://missionincrease.org/tg-principles/)