The Real Truth About A.I., Expectations & Local Radio Now
What happens if radio lowers the expectation bar again with listeners? Nothing good. Over the last thirty years, major broadcast companies have purposefully cut corners and reduced workforce to reach magic
Sticker Shock
When was the last time you saw a bumper sticker on a car? Let me amend that. When was the last time you saw a radio station bumper sticker on
CMB Industry Shout-out – Dave Gordon
“Shout Out to Dave Gordon at Life 88.5 Kansas City. Dave is one of the most gifted leaders and encouragers I have ever been around. I always leave our visits
Generational Giving Research: Think Mobile First
Is there really a clear difference in how each generation views giving? According to a recent Dunham+Company study, yes, there is. In an effort to better understand Millennials, Dunham+Company embarked on
Before the School Bell Rings
CMB’s education partner, Liberty University, has provided some resources to share with your listeners for back to school. If you are interested in audio and social resources, including back to
CMB Industry Shout-out – David A Dein
“Shout out to David A Dein who is the Production Director and Afternoon Host at Life 101.9 in Waterloo/Cedar Rapids, Iowa. This guy is one of the most creative geniuses
Top 5 Reasons CCM Listeners Leave
The 2023 Finney Media Why Listen?® Survey is complete. Almost 15,000 respondents from three different formats Music stations, Music and Teaching stations, and all-Teaching stations and programs provided fascinating information
Summer Programming/Digital Tune-up: Basics
The most important click on your website (and app): LISTEN LIVE. You’d be shocked at how hard that is to find on many radio sites. Same goes for your app. Check
CMB Industry Shout-out – Jim McDermott
“Shout out to Spirit FM’s founder, General Manager, and Morning Show Host, Jim McDermott, from Camdenton MO, who is about to retire (possibly re-fire) soon! Jim has been an industry
Facebook Updates That Impact Marketers
Struggling to keep up with the changes from Facebook? Looking for a summary of important updates that matter to marketers? In this article, we explore changes from Facebook that matter for