June CMB Webinar
From Audience to Community: A New Strategy for Christian Broadcasters – Wednesday, June 10
Christian radio was built for a media environment where stations had fewer competitors for attention.
That environment has changed.
Listeners now have endless ways to access music, encouragement, and teaching beyond the radio dial. As a result, simply producing strong programming does not always create the same loyalty it once did.
Seth Resler of Community Marketing Revolution explains why some broadcasters are looking beyond audience growth and thinking more intentionally about community and how stronger listener connection can support long-term loyalty, engagement, and revenue.
