The goal of your radio show should be to deepen relationships with listeners over time.

1. It starts with the right show prep and topics.
2. It continues with amazing storytelling.

3. It ends with you not wasting their time.



HERE’S THE PROCESS

Continuously connect with new listeners. Have interesting conversations with casual listeners so that they become regular listeners. Deepen the relationship with regular listeners so that your radio show becomes a habit in their life.

HERE’S THE TAKEAWAY

Focus on the person your radio listener cares about most… it’s not you; it’s them. Radio listeners don’t become raving fans because they understand you. They become raving fans because you understand them.
 That’s an adapted quote from the 1993 book, “Raving Fans” by Ken Blanchard and Sheldon Bowles. Here’s a free archived copy.

In 2021, Todd Stach launched Beyond 615, a coaching and consulting service, where he strives to help others build confidence and discover their full potential. He has led over 1,700 coaching sessions with radio shows. At the time of this article, he serves 34 shows at 13 radio stations. Todd has also written 200+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.

The post Who Radio Listeners Care About Most first appeared on CMB.

The post Who Radio Listeners Care About Most appeared first on CMB.

Jerry Woods, Director of Marketing & Morning Show Host, WGTS 91.9
“One of the most powerful things we get to do is point the spotlight at big needs and ask our audience to help meet those needs. In 2025, when the government shut down, many people in the Washington, DC, region didn’t get paid for more than a month. We had people with six-figure salaries who hadn’t been paid in six weeks and were having problems putting food on the table. WGTS listeners stepped up and donated over 20,000 pounds of food, and Convoy of Hope gave another 50,000 pounds, and together we were able to feed thousands of people in our community.”

TJ Jackson, Community Engagement Director, Life 88.5
“One in seven families in Kansas City experiences food insecurity and may not know where their next meal will come from. During the eight Tuesdays leading up to Thanksgiving, Life 88.5 hosted eight Terrific Tuesday food drop-off locations across the listening area, encouraging listeners to care intentionally for their neighbors. Listeners responded by providing a record 10+ tons of food (20,096 pounds) throughout Terrific Tuesday. All food remained in the communities where it was collected, strengthening neighborhood food networks.”

Jennifer Bailey, VP of Marketing & Community Connections, Encouragement Media Group
“While larger cities often get most of the attention, we made a deliberate effort this summer to show up in smaller communities across our listening area. Through consistent on-air promotion, we invited listeners to meet us in their towns, with each stop also featured online so people could easily see when we’d be nearby. Partnering with local coffee shops, our promotions team and on-air personalities created space for prayer, conversation, and genuine connection over a cup of coffee. The response was incredibly encouraging – we even marked each stop on a large office map to visualize the reach. Because of that strong engagement, Small Town Summer Stops is becoming an annual outreach, with plans to expand through a Summer Stop Tour T-shirt and listener voting to help choose our next destinations.”

Haley Radeka, Director of Brand & Marketing, The JOY FM
“Miracle on Your Street was a promotion new to The JOY FM in 2025.  We had over 6500 entries, thousands of real families and individuals who responded to the opportunity to have their rent or mortgage paid for 3 months in 2026. The winners included a single mom of twins, a dad supporting his wife through cancer and job loss, a sister raising her nephews, a widow and soon-to-be grandma, and a single mom recently out of a tumultuous relationship. With support from a local credit union, The JOY FM awarded 5 families across our 5 states, totaling more than $30,000. The best part, though, was that we got to step into the lives of everyday listeners, share their stories, and be the answer to prayers for provision that have been prayed for a long time. Our hope is to expand this promotion in the future and share more stories with our listening community.”

Marina Rojas, Promotions & Marketing Director, Spirit Radio
“We worked with our local Minor League Baseball team to co-host Sunday Family Fun-days. We promoted all the Sunday games, and were given 200 tickets a game to donate to local youth groups and churches. It was a great way to connect with the local church and provide an experience for smaller congregations that wouldn’t normally be able to have a group outing like that. The ballpark saw a spike in attendance on a day they usually do not, our local churches got a free experience, and we got brand exposure on a larger scale.”

Inspired by these stories? Noise Makers Vol. II is packed with creative ideas from across Christian radio to help you bring moments like these to life in your own community.

The post Making Moments Matter: CMB Promotions Day first appeared on CMB.

The post Making Moments Matter: CMB Promotions Day appeared first on CMB.

A simple way to visualize the shift is to think about an orange. The fruit itself doesn’t change, but once squeezed, what was solid begins to flow. The value isn’t created by producing more oranges, but by understanding how and where the juice can be used.

That metaphor matters because it reframes the challenge. The work is no longer finished when something is published.

Today’s letter is about what’s actually changing, and why some media organizations are already operating fluidly while others still assume the work ends when an episode is published.

Why Media Has Become Liquid

Liquid content isn’t just about serving an existing audience. It’s about making ideas discoverable wherever attention happens to land.

Across media, content is breaking free from the boundaries of a single feed or platform. Podcast episodes are clipped, quoted, embedded, searched, recommended, and resurfaced in places far removed from where they were originally published. Increasingly, people encounter ideas in fragments long before they ever listen to or watch a full episode. What reaches them first is rarely the complete work, but a quick take, a point of view, or a recognizable voice.

In that environment, discovery no longer follows a linear path. The assumption that audiences will start at the beginning, move through content in order, and remain engaged throughout no longer reflects how people actually find and consume media.

Where We See Liquid Content Working Best

One of the clearest examples of liquid content flow is The New York Times.

The Times no longer treats an article as the end of the audience journey. Reporting now lives across text, audio, podcasts, video, newsletters, alerts, apps, and social formats. Importantly, these are not duplicates. Each version is shaped intentionally for the context in which it appears. For example, remarkable graphics that would not work well in the printed paper are used to augment an online story.  We see reporters talking about their work in clips and on the website.

Wherever someone enters—through a headline, a narrated article, a podcast segment, or a short video—the work holds together. The underlying reporting remains consistent even as the form changes.

This reflects a clear understanding that discovery now happens across many entry points, not one prescribed path.

Television has arrived at a similar place. Programs such as late‑night shows or Saturday Night Live often reach larger audiences on YouTube than on linear broadcasts. This isn’t simply a distribution shift. Segments are increasingly structured, so they function as complete, self‑contained experiences, regardless of where they are encountered, and are designed to feature advertising.  And importantly, the segments can be monetized. 

What “Liquid Content” Actually Means

At its core, liquid content is an editorial mindset.  How can we maximize this “piece” of content? 

A podcast episode might live as a written analysis on Substack. A reported story might appear as audio, video, a newsletter item, or a visual explainer.  These are deliberate packagings of the same idea, shaped to fit different environments.

What This Means for Podcasting

For podcasting, adapting to liquid content has become essential for growth and relevance.

People rarely discover podcasts in order anymore. The days of announcing a new show with a simple link on Twitter (or whatever it’s called now) are long gone.

Audiences may encounter a quote, a short video, a social post, or a newsletter mention before they ever realize they’re engaging with a podcast at all.

I work with a political commentator whose writing performs exceptionally well on Substack but has yet to find the same traction on YouTube. The issue isn’t the quality of the thinking or the strength of the voice. It’s interpretation. The same ideas need to be shaped differently to align with each platform. That is the work.

How Time-Starved Audiences Are Adapting

A recent piece by Bloomberg’s Ashley Carmen captures a growing tension in podcasting. Faced with an oversaturated landscape and limited time, many listeners are no longer consuming shows start to finish. Instead, they’re relying on transcripts, summaries, chapters, clips, and AI tools to surface key ideas. This raises understandable concerns about whether this kind of partial consumption could cannibalize full listening.

But Ashley’s reporting suggests something more nuanced is happening. These behaviors aren’t a rejection of long-form content so much as an adaptation to the sheer abundance of it. For many time-starved listeners, the choice is often between some engagement or none at all. In that light, making podcast ideas more adaptable doesn’t necessarily diminish the core experience rather it can add to relevance, preserve discovery, maintain connection, and keep audiences engaged when full attention isn’t always available.

In my Thought Letter, I talk often about limited “shelf-space.”  To add a podcast to my regular rotation means something else has to go.  I’m out of time. 

A Strategy Shift, Not a Marketing One

This is important.  Liquid content is not about producing more work or flooding platforms. It’s about making deliberate decisions with your strongest ideas and ensuring they travel well.

In practice, this often means doing less, not more. We regularly advise clients to resist over-clipping or over-publishing, because too much exposure can unintentionally signal that the best moments have already been given away. An axiom I use is “E2=0, when you emphasize everything, you emphasize nothing.” When everything is highlighted, nothing feels essential.  My NYU students, whose radar is finely tuned, know 3 or 4 clips of a show means the producer has published its best moments and thus no need to go to the full episode. 

This doesn’t require being everywhere or doing everything. Not every creator has the time, budget, or appetite for that. It requires deciding how a key argument, insight, or moment should appear when it shows up as a clip, a quote, or a written post.

The Big Picture

The next phase of podcasting, and media more broadly, will reward clarity over volume, thoughtfulness over output, and adaptation.

People won’t discover your content the way you intend them to. They will find it in fragments, across platforms, and in moments.

Liquid content leans into that reality.

And that’s where things are headed.

Let’s talk about it.

Link to Original Source

The post Understanding Podcasting’s Liquid Content Era first appeared on CMB.

The post Understanding Podcasting’s Liquid Content Era appeared first on CMB.

Leading the way is Lauren Daigle, whose songs continue to test incredibly well year after year. Her powerful voice and memorable hits give her a strong lead in the rankings.

Next comes a tie for second between Tasha Layton and Francesca Battistelli, both known for uplifting songs that connect with listeners.

There’s also a tie for fourth between rising artist Katy Nichole and longtime favorite Laura Story.

These artists prove that when meaningful lyrics meet unforgettable melodies, listeners keep coming back again and again.

Coming up in May: We take a look at the men Christian radio listeners can’t get enough of. How many of these artists are currently in your rotation?

The post The Women Christian Radio Listeners Can’t Get Enough Of first appeared on CMB.

The post The Women Christian Radio Listeners Can’t Get Enough Of appeared first on CMB.

During those long days at home, the instructors were broadcasting from their homes too. We were all going through the pandemic together. Their encouragement, honesty, and positivity lifted my spirit in a time when we all needed it.

The instructors began to feel familiar, like personalities you look forward to hearing. They reminded me of what we’ve always known in radio: people connect with people.

When I made it into a live ride class at the Peloton Studios New York, it was everything I hoped it would be. In fact, it was so great that one ride turned into three. I found myself going back again and again, each time reminded of how powerful that in-person connection can be. Meeting the instructors I had ridden with for years and seeing that they were just as real, just as encouraging off camera, mattered.

A couple of years ago, it looked like Peloton might be struggling financially. But they made a strategic reset. They shifted their focus beyond just fitness and leaned into what was already working, the personalities and the experience.

It’s what we’ve always said in radio.

Connection matters.

And Peloton doubled down on that idea in a way that clearly worked.

I can tell you exactly why I connect with certain instructors.

Take Matt Wilpers. He’s from Atlanta, always smiling while I’m riding with him. He talks about loving his mom. He runs races all over the country. He shows up for his friends, and they show up for him, especially in class. You feel that.

Or Jess Sims, a former kindergarten teacher and WNBA player. She shares stories about going to Payless Shoes with her mom, brings a fun, spicy energy, and even taught me how to make “sweat angels” on my mat.

It’s those personal details. Those real-life moments. That authenticity.

That’s what builds connection.

Because whether it’s a Peloton instructor, a morning show host, or someone on social media, the impact is the same. When people feel like they know you, when they feel encouraged by you, they come back.

That’s the opportunity we have every day, every break.

Personalities matter because they’re more than voices, they’re people who share themselves, spark connection, and reflect God’s light in ways that help listeners feel truly seen. When we support, guide, and develop them, the connections they create aren’t just heard, they’re felt, lasting in hearts long after the broadcast ends.

And that’s the work we get to do every day, helping people feel known, helping them shine, helping them carry that light forward.

Beth Bacall is a media personality and talent coach. Catch her on Peloton at @BethBacall.

The post From Bike to Mic: What Peloton Can Teach Us About Radio first appeared on CMB.

The post From Bike to Mic: What Peloton Can Teach Us About Radio appeared first on CMB.

This year’s conference carried a theme that should feel familiar to anyone who works in faith-based media: in a world increasingly shaped by artificial intelligence, human connection is more valuable than ever.

The AI Conversation Has Grown Up

Last year’s SXSW panels were still debating whether to adopt AI tools. This year, the question shifted: Are we building the right organizations to use them?

Industry analyst Ian Beacraft made a pointed argument that most companies are failing at AI. Not because the tools aren’t ready, but because the organizational structures around them are already obsolete. The winners, he argued, won’t be the fastest adopters. They’ll be the ones who rethink how work is organized entirely.

For Christian radio stations serving multiple markets on constrained resources, this framing is clarifying. The question isn’t whether to use AI for tasks like content scheduling, social copy, or audience targeting. The question is whether your team is structured to use it strategically, or just reactively.

Storytelling Is Your Competitive Advantage

Serena Williams took the stage at Axios House and told entrepreneurs that the most underestimated skill in business is the ability to tell a compelling story. Actor and producer Jamie Lee Curtis echoed the sentiment later in the week, making the case that people need to tell stories and others need to hear them. No technology changes that fundamental truth.

Nobody at SXSW asked why human creativity is irreplaceable. They just kept affirming that it is. But for those of us in Christian media, the answer isn’t a mystery. It’s foundational. Humans are uniquely creative because we are made in the image of a creative God. The imago Dei isn’t just a theological concept; it’s the reason a song can move someone to tears, why a story told with honesty and vulnerability can change a person’s day, and why no algorithm, however sophisticated, can replicate what happens when one human being speaks directly into the life of another. SXSW was circling the truth without naming it. We get to name it.

This is ground Christian radio has always occupied. Our stations don’t just play music. We share listener impact stories, walk through grief and celebration on-air, and create moments of genuine human connection across the dial. At a conference full of conversations about AI-generated content, that irreplaceable human voice, rooted in faith, community, and shared experience, is not a weakness. It’s a differentiator.

Audio Is Resilient, But the Landscape Is Shifting

The audio industry had a significant presence at SXSW this year, with Podcast Movement Evolutions co-locating at the festival for the first time, hosting three days of sessions on the future of audio. Some of the discussions are directly relevant to Christian radio.

One of the most debated questions: is video killing the podcast? The data says no. Research from Cumulus Media and Signal Hill Insights found that 92% of podcast consumers listen to at least some of their content in audio-only form, with just 8% exclusively watching video. The argument that emerged from sessions is that video is a distribution multiplier, not a replacement for audio.

For Christian radio, this is an important reframe. Adding video components to interviews, artist sessions, and listener stories is the kind of content already being developed for YouTube and social platforms. It isn’t abandoning radio. It’s extending its reach.

Also worth tracking: the growing conversation around podcast content ownership. Apple Podcasts’ HLS update, discussed at length at Evolutions, allows creators to host video podcast content through their own hosting provider rather than ceding that control to platforms like Spotify or YouTube. For stations building digital audiences, maintaining ownership of your content and audience data will matter increasingly as the platform landscape continues to shift.

The Hunger for Human Connection Is Real, and It’s Our Mission

Perhaps the clearest through-line at SXSW 2026 was something that should feel deeply familiar: people are hungry for genuine connection. One analyst described it as “the single red thread running through the entire program.” In a world of automated content, algorithmic feeds, and AI-generated voices, the hunger for something real has never been more acute.

Christian radio exists precisely for this moment. We don’t manufacture connection; we facilitate it. Between a listener navigating a hard season and a song that meets them there. Between a morning host and a commuter who feels less alone because of a two-minute conversation about faith. Between a community of donors and a station that reflects their values back to them.

Consumer behavior research presented at SXSW also noted a broader cultural shift toward what analysts called “intentional consumption.” Audiences are pulling back from excess, seeking content that is simpler, more transparent, and more emotionally resonant. That’s not a trend we need to manufacture. It’s what we’ve always offered.

What to Watch and What to Do

A few practical takeaways for Christian radio teams coming out of SXSW 2026:

Audit your AI readiness, not just your AI use. The tools are available. The more important question is whether your team has clarity on where AI can accelerate your mission and where human judgment is irreplaceable.

Lead with transparency. Audiences, especially faith-based audiences, respond to honesty about how content is made. If AI helps you produce more content, say so. Your listeners will respect it far more than discovering it on their own.

Treat storytelling as strategy. Impact stories, listener testimonials, and on-air moments of genuine human connection aren’t just feel-good content. They’re your most powerful tools for building the kind of listener loyalty that leads to advocacy and support.

Don’t abandon audio for video; expand from it. Video content is valuable for discovery and social reach. But your core audience still chooses audio, and that’s where the deepest connection happens.

Position your distinctiveness. In an era when every brand is trying to manufacture authenticity, Christian radio has the real thing. Lead from it.

SXSW doesn’t always speak directly to faith-based media. But this year, it kept circling back to the same truth we’ve built our stations on: technology can do a lot of things, but it cannot replace what happens when a person feels genuinely known, heard, and not alone.

That’s still our job. And if the conversations in Austin are any indication, there’s never been a more important time to do it well.

The post The Conference That Predicts the Future Confirms What We Already Know first appeared on CMB.

The post The Conference That Predicts the Future Confirms What We Already Know appeared first on CMB.

I knew my responsibilities. I could lead people and navigate the day-to-day demands of the role. I embraced being the “guardian of the product” and the “protector of the license.” Even the responsibility of answering to a board of directors didn’t intimidate me.

No, the thing that gave me pause was the reality that one day I would stand before God and give an account for how well I stewarded this incredibly powerful tool He had placed into my hands. That realization became the motivation behind the somewhat unconventional path I chose to lead KYTT down.

Coos Bay, Oregon, is indeed a “small market,” and some of the initiatives we undertook may not be practical—or even desirable—in other markets. But I am convinced of this: to whatever extent we invest in the spiritual well-being of the communities we serve, beyond our programming, the overall impact our stations have will grow.

I was asked by the CMB team to briefly explain a statement I made in a previous article having to do with the fact that Christian radio was not fully capitalizing on the influence we have in the communities we serve. I offer that not as an indictment, but as an observation born out of experience, and as an invitation to consider what more might be possible.

If sounding great on the air and attracting a larger listenership is the fuel that ignites our vision, then respectfully, I would contend that the vision is too small. Not wrong—just incomplete.  I believe we can do more.  

Is it possible that your station’s presence in its community could serve a greater purpose than it does right now? Could the content of your broadcast be a means to an infinitely more important end, rather than the end itself?

Those were questions I wrestled with at length early on in my tenure as GM.  And the grappling led me to a deeper burden for my community—a growing passion for the souls of the people who live here. Along with that came a revelation that KYTT could do a better job of serving the local churches by coming alongside those pastors and leaders and helping them fulfill God’s calling in their ministries.

I won’t go into detail here (although, if you’re interested, I’d love to share more), but I will say that the decision to intentionally partner with these vibrant fellowships changed everything for KYTT.  It reinvigorated our mission.  We began to see that when the station “washed the feet” as it were of the Church, the seeds of revival were sewn, and our shared vision for growth produced real fruit.

One of the early initiatives of this new partnership was a unifying movement among dozens of area churches called “Pray Oregon Coast.”  The simple prayer of an itinerant revivalist is what the Lord used for me to begin to see what was possible.  Once I believed that God truly wanted the station to help bring churches together, I was fully committed.

We started with a simple vision: bringing pastors and their spouses together for a nice dinner program, to thank them for faithfully serving Christ and His church. It was a tremendous success, which led to more regular gatherings and, ultimately, a shared vision of reaching the area for Christ. All of this grew out of a belief that our presence in a community was multifaceted and not limited to what happens on the air.

Another example of this kind of community engagement was a listener-funded benevolence outreach called the Good Neighbor Fund. Through that fund, the KYTT listening family ministered to hundreds of families and individuals.  Everything from covering past-due water and power bills to rescuing a widow’s home, which was on the verge of foreclosure. We didn’t set out to create something this broad, but with every step of faith, the Lord provided the wisdom, discernment, and resources needed to accomplish His purposes.

Songwriter Allen Levy once said, “To do small things well, over a long period of time, in the same place, seems to be how the Kingdom moves forward.” I believe that.

What KYTT has done in one rural community along the Oregon Coast may not look the same as what God intends for your station. But perhaps it can serve as an encouragement to consider that what happens on the air is only the beginning of our influence for the Kingdom.

Rick Stevens recently retired after a 45-year career in Christian radio. He can be reached at: guitargrandpa59@gmail.com

The post Using Our Influence for the Greater Good first appeared on CMB.

The post Using Our Influence for the Greater Good appeared first on CMB.

It’s evolving.

Radio’s future will belong to stations that combine what they’ve always done well—local connection, trusted personalities, and immediacy—with the digital tools audiences now expect.

This bears repeating.

Here’s a practical 7-point plan for radio leaders who want to win the next decade.

1. Own the Car Experience

Radio’s biggest competitive advantage remains the dashboard. As automakers redesign infotainment systems, radio must ensure it stays easy to access, visible, and integrated with digital features. Stations should also create “drive-friendly” content: quick information, personality interaction, and local relevance that fits how people listen while commuting.

2. Invest in Air Talent

Algorithms can deliver songs, but they can’t deliver personality. Great air talent creates habit and emotional connection. Stations that prioritize coaching, development, and creative freedom for their personalities will stand out in a world of automated playlists.

3. Double Down on Local

Local information is radio’s most defensible advantage. Weather, traffic, community events, local culture, and neighborhood conversations cannot be replicated by national streaming platforms. Stations should become the daily soundtrack of their city—not just a jukebox.

4. Expand Aggressively Into Podcasting

Podcasting shouldn’t be viewed as competition. It’s an extension of radio’s storytelling and personality strengths. Smart stations are using podcasts to deepen engagement with listeners and extend their brand beyond the broadcast clock.

5. Build Strong Digital Distribution

Listeners increasingly expect access everywhere: smart speakers, mobile apps, connected cars, and social platforms. Stations must ensure their streams are easy to find and frictionless to use wherever audiences choose to listen.

6. Improve Advertising Attribution

Radio’s biggest revenue opportunity lies in proving its effectiveness. With better use of digital analytics, promo codes, and attribution tools, stations can demonstrate measurable results to advertisers and compete more effectively with digital platforms.

7. Think Like a Media Brand, Not Just a Radio Station

The most successful operators will stop thinking in terms of transmitters and start thinking in terms of audiences. A station’s brand should live across broadcast, social media, podcasts, events, and digital platforms. The more places listeners encounter your brand, the stronger your relationship with them becomes.

Radio’s story is one of transition.

The stations that succeed will be the ones that protect radio’s traditional strengths while embracing the tools of modern media.

The future of radio isn’t just on the dial anymore.

It’s everywhere the audience is.

Link to Original Source

The post The Problem With Radio Isn’t the Audience. It’s the Strategy. first appeared on CMB.

The post The Problem With Radio Isn’t the Audience. It’s the Strategy. appeared first on CMB.

“Christian radio is mostly just preaching to the choir.”

“Why are so many of us content with that when there are so many lost people that Jesus wants us to reach?”

It’s a valid question.

I have a different one:

“Is it possible we’ve misunderstood what the choir actually needs?”

We act like longtime “choir members” have moved on from needing the Gospel. What they need now are…reminders, instructions, motivation, or maybe a Medi-Share spot.

The Gospel is for “getting saved.” God did His part; now we do ours.

That message is an exhausting dead end.

No one ever finds assurance looking at their own track record or heart. Woe to them if they do.

There is always something more you should have done, could have done, or left undone.

Many of the faithful in your audience’s choir, even after years of singing, live with anxiety, uncertainty, and lack of assurance.

Every once in a while they hear reminders that obedience is necessary. And that’s good, because it is.

Yet…obedience is fruit from the tree, not a receipt showing proof you paid.

If choir members ONLY hear burden, we shouldn’t be surprised when they either despair or pretend.

The choir you’re supposedly preaching to so much is replete with people who don’t need another list, pep talk, time-waster, or false comfort.

They need Christ. They need the Gospel. Daily.

If that sounds basic to you, congratulations! You understand.

Air, water, and food are basics, too.

Too many in the choir are barely getting enough to survive.

They’re subsisting on empty spiritual calories

Seems to me if you’re looking to reach the lost, check the choir loft. There are tons of ‘em up there.

They, like all of us, need to hear, again and again, that Jesus did not merely make salvation possible and then hand us the bill for the rest!

That’s bad news.

They need the steady Gospel good news that their standing with God rests on Jesus, not on them.

So, if someone dismissively says “Christian Radio is just preaching to the choir,” remember: by doing it faithfully, you’re preaching exactly what the choir needs to hear.

So they can keep singing.

Doug Hannah is the Senior Director of Content for Family Radio/Loam Media

The post The Choir Is Starving first appeared on CMB.

The post The Choir Is Starving appeared first on CMB.

These rankings are based on song scores from the past 12 months. We’re noticing not only that worship songs that played on CCM stations are testing better than ever (Tomlin/Holy Forever and Elevation/Graves Into Gardens, for example), but now we’re seeing worship songs that largely didn’t get played on CCM stations also testing. For example, Passion/The Lord Will Provide and MCM & Brandon Lake/Fear Is Not My Future are songs that are sung in church and played on Worship stations. We recommend that at a minimum those titles should be a discussion at your station.

Coming in April: The latest rankings on the most popular artists with CCM listeners across the United States.

The post The Top 5 Songs from Each of the Last 10 Years first appeared on CMB.

The post The Top 5 Songs from Each of the Last 10 Years appeared first on CMB.