Station Spotlight

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Market:
Network

Frequency:
Many

CUME:
500,000+ for network

Format:
AC

Non-Commercial
.

Staff Size:
69

Tell us about your station:

From a basement studio in Jackson, Michigan to a national headquarters in Tucson, Arizona, Family Life Radio Network has continuously lifted up the name of Jesus Christ for all who listen. When Warren and Char Bolthouse started the network, Christian radio programming was relegated to Sunday mornings on secular stations but they had a different vision for their station. In April 1966, Warren launched the Family Radio Evangelistic Corporation which would ultimately become Family Life Communications.
Family Life Radio Network now broadcasts on 21 full power stations and 21 translators across the country in eleven states with more than 18 million as the population within our service contour. Several of those areas have multiple signals reaching more people with the good news of a life in Christ. A perfect example is Roswell, New Mexico where we have translators in Alamogordo, Artesia, Carlsbad, Clovis, Demin, Portales, Ruidoso, and Tucmcari as well as Alamosa and Lamar, Colorado in the same area. Phoenix, AZ is the largest signal for Family Life Radio Network and we have the largest signal for the market coming from the tower on South Mountain.
The Valley’s Family Life Radio, 90.3, KLFR is the biggest signal that Family Life Radio network broadcasts upon. According to Nielsen ratings, KFLR has shown a tremendous growth in April 2016 over May of 2015. Cume is up 30% (242,800 in April 2016), Share is up 20% (1.8 in April 2016) and AWTE is up 9% (3:00 in April 2016). During that span, KFLR is fastest growing English radio station in Phoenix according to Nielsen ratings (excluding Spanish stations and stations with less than 150,000 cume). So far in 2016, KFLR is averaging a 6+ cume of 212,500 (6+ Avg Wkly Cume Jan – July 2016). KFLR is currently the most listened to Christian radio station in the Phoenix market. KFLR is in the top 15 in the market among Women 35+ P1 (Avg Wkly Cume Jan – July 2016); in the top 20 in the market among Persons 6+ P1, Women 35+ and Persons 35+ P1 (Avg Wkly Cume Jan – July 2016).
Family Life Radio Network also recently purchased K-LIFE in San Luis Obispo, CA so God continues to bless the work of the network.

Your station’s most successful promotion:

Each of our large markets for Family Life Radio has a Regional Promotions Coordinator that is responsible for promotions in that area. One of the most impactful promotions that is held in our founding area of Michigan is the Family Life Radio Car Care Clinic. For the single mom or widow, the cost of a car repair can mean cutting back on food or simply doing without. The Family Life Radio car care clinic helped 77 single moms and widows. Each woman received a free oil change, lube, filter, and forty-point inspection to make sure their car was ready for another Michigan winter. Those whose cars were too dangerous to drive home received free repairs paid for by partnering churches. Before leaving, every woman was prayed for by our staff and volunteers.
In Arizona each year, Family Life Radio broadcasts live from Hopefest. In two events within our Phoenix and Tucson markets, Hopefest and Family Life Radio help tens of thousands of people in need obtain free medical and dental care, baby items, and food. In Tucson, Family Life Radio hosts the Pack the Park event at Kino Stadium prior to Hopefest that collects the groceries, individual personal care items, etc. Then we are onsite to participate in the distribution of what was collected. In the Phoenix area alone, 20,000 people were served with over 2,000 medical services,10,000 Meals, 800 boxes of dry foods, 2500 bags of fresh groceries, 250,000 individual personal care items, more than 950 haircuts, and over 115 dental procedures.

Resources your station uses:

Our radio network has a great resource that is part of our ministry, Family Life Communications, titled “The Intentional Living Center”. This is where our staff can take content relevant to their shows and improve what is to be included on air. From single parenting to high stake relationships like blended families, the resources that Dr. Randy Carlson provides add something for everyone in our audience to learn from. In the area of donor development and the 44 Cent Cure, we work with David Harms and his team at i58:10 Media to raise the bar on our team each year. We have experienced great success working with Sharemedia throughout the Compassion campaigns on our network. Our various air shifts use different show prep tools but one of the most popular is Christian Radio Show Prep Services and several Christian Radio Show Prep Facebook pages.

One bit of wisdom to share with others:

“God values people; God values me and did I add value and encourage others today?” Our staff recently had the privilege of hearing John Maxwell speak and he asked the question above. It made me think about what our main goal at Family Life Radio revolves around. The verse Ephesians 5:10 reminds us to find what pleases Christ, then do it so adding value and encouraging our listeners has to be something that pleases Christ. Every day, as broadcasters, we come to work with good intentions, but get hung up with agendas, content creation and promotional campaigns that grab the listener (or ratings if we are honest). Don’t let the daily routine interfere with valuing the audience by telling them about Christ first.

Share an impactful listener story:

“Family Life Radio, are you calling to play Bible or Not?” That is what each Bible or Not contestant hears when they begin their journey. On a recent Tuesday, Nancy picked up the phone and said a short prayer that she would make it on to play. She was Number 5 and as she was giving her contact information, she shared something wonderful. Each day Nancy was listening to Family Life Radio all day long from her hospital bed. Right before going on the radio to play, she shared that her radio was her only company all day long and that she had found Family Life Radio a little over three years ago.
The game started, Nancy got the first two phrases correct no problem. Then something happened that had never taken place in Bible or Not before, Johnny and Stacey felt the need to pray for Nancy. This is what happened next; Stacey explained, “I was talking to Nancy before we on and she actually is in her hospital bed. Is that correct?” Nancy confirmed that she had several health problems and that she was just trying to get through each day. “And you guys make it possible,” Nancy shared, “I wish that I had discovered Family Life Radio and contemporary Christian music years ago. I can’t believe you guys have been on 50 years!”
Then, as the Lord led, Johnny and Stacey began to pray for Nancy in the middle of Bible or Not. “Father, we ask every day that we are allowed to enter people’s homes, enter people’s cars, and help through whatever they are facing. In nursing home and hospitals or hospital beds, Father, and today Nancy stands as a testimony of your power. That you allow this radio to come through and to reach into people’s lives, Father. I thank you so much for bringing us here that we could speak to Nancy in this moment, at this particular time. This was set aside for you Father God, but it’s also set aside for anyone that has ever supported this radio network because Father God they are the ones that have partnered with You to make this moment possible. Thank you. We ask for healing for Nancy. We ask that you touch her body in the way that only You can as the Great Healer and give her peace and comfort. In Jesus’ name, Amen.”

Tell us why you’re a member of CMB:

Each of our on-air talents is a great storyteller and, for many of them, the training that they have received from CMB events has added to that talent. From donor development to social media, CMB gives Family Life Radio resources that allow us to grow as a radio network and as individuals. There is no greater place for training and inspiration than each year’s Momentum conference. As an organization we greatly appreciate the industry survey and the support that our staff receives from the online forums.

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