Station Spotlight



93.7, 94.1, 104.9

Station CUME:



Staff Size:
9 FT

Tell us about your station:

Since its inception in 2002, (first known as “The One” and one year later renamed “The Fish” 94 FM the Fish has been Nashville’s only commercial Contemporary Christian Station. Weil known for music, personality and community involvement, the Fish continues to serve Nashville and Middle Tennessee. Doug Griffin is Nashville’s best known and longest tenured Christian radio personality. CJ McKay anchors midday and Caryn Cruise host afternoons. The Fish Nashville is also the flagship syndication station for “Nightlight with Andrea” and “Keep the Faith with Penny”. We uniquely utilize three signals to cover the entire market and beyond.

Your station’s most successful promotion:

94 FM the Fish believes that a Christmas outreach to the market helps to continue to bring listeners to the format and introduce listeners to Jesus. For the 13 years, from Thanksgiving to Christmas, the Fish is “Nashville’s Family Christmas Station” not only with the “all Christmas” music format, but with an outreach to the community. Beginning with our fundraising for the Nashville Rescue Mission, our annual giving campaign for Prison Fellowship, along with other seasonal giving highlights, 94 FM the Fish has been successful at attracting more and more listeners every single year and converting them to regular new listeners beginning each January.

Resources your station uses:

94 FM the Fish is owned and operated by the largest Christian media company, the Salem Media Group. That relationship helps to bring many valuable resources, including research, consultation, mobile apps and websites and a “can do” approach to success in growing the audience, and serving our listeners and clients. We are constantly evaluating our product and identifying new ways to help enhance our programming.

One bit of wisdom to share with others:

There will always be limitations and challenges with our resources. The real satisfaction that can be gained at a Christian station is in serving the listener and making life changing impact, regardless of the size of the audience or the competition in the market. We work in a format with a divine purpose. Christian radio’s best days are now and in the future. Continue to look for ways that you and your station can be “better”, every single day!

Share an impactful listener story:

Here’s a recent email we received about how God used the music on the Fish to impact a life. Douglas Lee? to 94 FM The Fish
September 26 at 9:05pm ·
I don’t, normally, leave postings or testimonials. But, this is different. In a nutshell: I was listening to “The Fish” on my way home, after having a few terrible days at work, and the five songs starting when I got in my car, were exactly what I needed to hear, in that precise order. They were: Thrive, Home, Shine, Greater, and the summation of those four, was Compassion.
Thanks so much for all that you do. PS: You’re number one on my radio turner, the One that I listen to the most…

Tell us why you’re a member of CMB:

CMB brings valuable education and fellowship to our station and staff. As a CMB member, we feel like we are part of something much, much bigger than just our individual market. We are proud to be a part of this nationwide fellowship.

    2021 Membership Exclusives

    January – Your 2021 Radio Goals – Virtual Event
    February – SURPRISE BENEFIT 
    March – Radio Station Field Trip
    April – A Webinar for YOUR Board
    May – Virtual Mentoring Event
    June – SURPRISE BENEFIT at Momentum
    July – Salary Survey Webinar
    August – Fundraising Webinar
    September – Creative Images
    October – Techsurvey Webinar
    November – Radio Station Field Trip
    December – Virtual Christmas Party

    *subject to change


    Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

    We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

    How’s that working out for you? 

    What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

    Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.