Station Spotlight


Monroe, LA


Station CUME:



Staff Size:

Tell us about your station:

We are a radio station devoted to honoring God, loving His people, and serving the community of North Louisiana. We work to encourage and strengthen our listeners, introduce a life-changing Jesus to those who don’t know Him, and connect together a group of listeners in North Louisiana through prayer, great music, and fun events. We are blessed to be able to minister beyond Louisiana through worldwide streaming, Facebook, Twitter, and social gatherings everywhere. Our motto is: “Love. Hope. Family.”

Your station’s most successful promotion:

Valentine’s Head Over Heels Couples Date Night

A scavenger hunt-type race around the twin cities for couples. Couples drive from location to location playing games, solving riddles, etc. and compete to be the first across the finish line. Afterward the couples enjoy a catered dinner and the race winning couple is presented with the grand prize – a paid vacation.

Registration is free and usually fills up in a couple of days. Generally there are over 50 couples on the waiting list and more we have to turn away.

Resources your station uses:

Chuck Finney is our consultant with Beth Bacall as our talent coach. We have access to Creative Cardio show prep.

One bit of wisdom to share with others:

Care about your community. Look for real ways to love and help people. Jeremiah Beck, the GM, has made this a high priority. Even with another Christian music station in town…plus AFR and K-Love signals nearby…it’s clear that 88.7 The Cross is the well known and respected in the community.
Play the best songs and connect with the audience.

Share an impactful listener story:

My husband and I have been through a lot and your station helps us remember that no matter what is going on in the crazy world our purpose is not of this world or even about each other or our son or jobs or money. It’s to be a light to draw people to God and so they can find Jesus as their Lord and Savior. Thank you guys so much for obeying God.

Tell us why you’re a member of CMB:

Personally, my Gold Membership has allowed me to have some ownership in what we, as a Christian radio industry, do day in and day out. This is not just ownership in my own station but other stations around the country. The ability to learn from one another and reach more people collectively for the kingdom of God is well worth the price of admission. The relationships I’ve made with other broadcasters and the knowledge gleaned from events and conversations are priceless.

  • Bobby & Therese
  • Jeremiah & Sheryl

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.