Station Spotlight


Fayetteville, AR


Station CUME:



Staff Size:

Tell us about your station:

KLRC began almost 33 years ago as a 100 watt campus radio station at John Brown University. Over the years, God has graciously grown the ministry into one of our market’s top 3 radio stations serving Northwest Arkansas and Northeast Oklahoma through a 100,000 watt signal. Our heart is to share Hope in Jesus with as many people as possible, while encouraging and caring for our community, creating extraordinary experiences, and serving through humility, gratitude, and stewardship.

Your station’s most successful promotion:

Our most successful promotions fall under the umbrella of “KLRC Cares” community impact projects. We consider it a win anytime we can partner with our listeners to make a Positive Difference in a tangible way while also increasing awareness of KLRC in the community. Some examples include our month-long “Pay it Forward” outreach each November as we provide a new opportunity each week for listeners to perform random acts of kindness. Christmas Wish provides opportunities each December to love on neighbors in need. This February, listeners, schools and small groups created more than 8,000 Valentine’s cards for nursing home residents and home bound seniors. Each summer, we also join forces with listeners to provide school supplies that fill about 2,500 backpacks to make the back to school experience less stressful for families in need in our communities.

Resources your station uses:

Over the years, God has given us the opportunity to learn from some of the very best in our industry. Alan Mason continues to teach us to be strategic in our planning, programming, and research while keeping an eye to the future. We’ve also learned a lot through the KSBJ mentorship program – we’re thankful to Jon, Heide, and the KSBJ team for investing in us! Josh Uecker works with our Imaging Director to help translate our core themes into powerful imaging each month.

One bit of wisdom to share with others:

Early in my time at KLRC, I made a proposal to make a change in an area of operation that would be significantly different than what we had been doing. And, because we’re in radio, it was the kind of change that would be very noticeable on air and certainly had the potential to generate some negative feedback initially. I’ll never forget what my boss/mentor at the time told me. He said “Let’s do it! If it fails miserably, I’ll tell everyone it was my idea. If it’s a great success, I’ll tell everyone it was your idea.”

I’ll never forget those words, because he wasn’t just responding to my proposal. He was creating a culture where it is encouraged to be creative and try new things, even if the old thing wasn’t necessarily broken. His words removed any fear of failure because he was willing to personally accept the risk. And, he didn’t care who got the credit if the idea was a win. That reminded me of these very true words from Harry S. Truman that we try to integrate into our culture even today: “It is amazing what you can accomplish if you do not care who gets the credit.”

The whole conversation took place almost 20 years ago and lasted only a few minutes, but the impact of those words has helped shape our culture even to this day.

Share an impactful listener story:

It’s hard to pick just one story to share, but here’s a story that speaks to the life change that is possible through Jesus.

From Tanya, in her own words: “I struggled with addiction. I was abused as a child and got addicted to pain pills after surgery. I realized they not only numbed my pain physically, but emotionally as well. I suffered from addiction for 14 years before going to prison. It was there that I started reading my Bible, listening to KLRC, and discovering a relationship with God. He said ‘I’m not punishing you, I love you.’ That’s what changed it all for me, when I realized that He loved me. I’ve never had such a sense of love before in my life. It’s just amazing.”

Tanya served 4 years of her 25 year sentence. During that time she attended Bible study every night, and served as a mentor to the other women who were in prison with her. She encouraged them to seek God, to choose a different path, and to find hope in Christ Jesus. In just a few months Tanya will graduate from college with her associate’s degree. She is free from drugs, free from prison, free in Christ.

I love this story because not only did God radically changed Tanya’s life, He is now working through her now to change even more lives. That’s the Gospel at work!

Tell us why you’re a member of CMB:

We’re so grateful to have an organization like CMB! The annual Momentum conference seems to only get better each year. It is always a great experience for those we’re able to send, but we still have a relatively small team – especially on the air talent side – so it’s not possible to send as many as we might like. But, many on our team have been able to take advantage of webinars and Summits that have not only helped grow our ministry, but have helped us invest in our people as well. Many on our team are members of the forums, which have been so helpful in sharing ideas and best practices. The research projects that have happened through CMB (Techsurvey, Salary Surveys, etc.) have also been a great help in establishing benchmarks and goals for our ministry. CMB reminds us regularly that we’re not out here doing this on our own – we’re part of a much larger community that exists to empower and equip us to help set the standard in our respective markets.

    2021 Membership Exclusives

    January – Your 2021 Radio Goals – Virtual Event
    February – SURPRISE BENEFIT 
    March – Radio Station Field Trip
    April – A Webinar for YOUR Board
    May – Virtual Mentoring Event
    June – SURPRISE BENEFIT at Momentum
    July – Salary Survey Webinar
    August – Fundraising Webinar
    September – Creative Images
    October – Techsurvey Webinar
    November – Radio Station Field Trip
    December – Virtual Christmas Party

    *subject to change


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