Station Spotlight

headerbanners-ss

Market:
Fayetteville, AR

Frequency:
90.9

Station CUME:
83,100

Format:
AC

Non-Commercial
.

Staff Size:
10

Tell us about your station:

KLRC began almost 33 years ago as a 100 watt campus radio station at John Brown University. Over the years, God has graciously grown the ministry into one of our market’s top 3 radio stations serving Northwest Arkansas and Northeast Oklahoma through a 100,000 watt signal. Our heart is to share Hope in Jesus with as many people as possible, while encouraging and caring for our community, creating extraordinary experiences, and serving through humility, gratitude, and stewardship.

Your station’s most successful promotion:

Our most successful promotions fall under the umbrella of “KLRC Cares” community impact projects. We consider it a win anytime we can partner with our listeners to make a Positive Difference in a tangible way while also increasing awareness of KLRC in the community. Some examples include our month-long “Pay it Forward” outreach each November as we provide a new opportunity each week for listeners to perform random acts of kindness. Christmas Wish provides opportunities each December to love on neighbors in need. This February, listeners, schools and small groups created more than 8,000 Valentine’s cards for nursing home residents and home bound seniors. Each summer, we also join forces with listeners to provide school supplies that fill about 2,500 backpacks to make the back to school experience less stressful for families in need in our communities.

Resources your station uses:

Over the years, God has given us the opportunity to learn from some of the very best in our industry. Alan Mason continues to teach us to be strategic in our planning, programming, and research while keeping an eye to the future. We’ve also learned a lot through the KSBJ mentorship program – we’re thankful to Jon, Heide, and the KSBJ team for investing in us! Josh Uecker works with our Imaging Director to help translate our core themes into powerful imaging each month.

One bit of wisdom to share with others:

Early in my time at KLRC, I made a proposal to make a change in an area of operation that would be significantly different than what we had been doing. And, because we’re in radio, it was the kind of change that would be very noticeable on air and certainly had the potential to generate some negative feedback initially. I’ll never forget what my boss/mentor at the time told me. He said “Let’s do it! If it fails miserably, I’ll tell everyone it was my idea. If it’s a great success, I’ll tell everyone it was your idea.”

I’ll never forget those words, because he wasn’t just responding to my proposal. He was creating a culture where it is encouraged to be creative and try new things, even if the old thing wasn’t necessarily broken. His words removed any fear of failure because he was willing to personally accept the risk. And, he didn’t care who got the credit if the idea was a win. That reminded me of these very true words from Harry S. Truman that we try to integrate into our culture even today: “It is amazing what you can accomplish if you do not care who gets the credit.”

The whole conversation took place almost 20 years ago and lasted only a few minutes, but the impact of those words has helped shape our culture even to this day.

Share an impactful listener story:

It’s hard to pick just one story to share, but here’s a story that speaks to the life change that is possible through Jesus.

From Tanya, in her own words: “I struggled with addiction. I was abused as a child and got addicted to pain pills after surgery. I realized they not only numbed my pain physically, but emotionally as well. I suffered from addiction for 14 years before going to prison. It was there that I started reading my Bible, listening to KLRC, and discovering a relationship with God. He said ‘I’m not punishing you, I love you.’ That’s what changed it all for me, when I realized that He loved me. I’ve never had such a sense of love before in my life. It’s just amazing.”

Tanya served 4 years of her 25 year sentence. During that time she attended Bible study every night, and served as a mentor to the other women who were in prison with her. She encouraged them to seek God, to choose a different path, and to find hope in Christ Jesus. In just a few months Tanya will graduate from college with her associate’s degree. She is free from drugs, free from prison, free in Christ.

I love this story because not only did God radically changed Tanya’s life, He is now working through her now to change even more lives. That’s the Gospel at work!

Tell us why you’re a member of CMB:

We’re so grateful to have an organization like CMB! The annual Momentum conference seems to only get better each year. It is always a great experience for those we’re able to send, but we still have a relatively small team – especially on the air talent side – so it’s not possible to send as many as we might like. But, many on our team have been able to take advantage of webinars and Summits that have not only helped grow our ministry, but have helped us invest in our people as well. Many on our team are members of the forums, which have been so helpful in sharing ideas and best practices. The research projects that have happened through CMB (Techsurvey, Salary Surveys, etc.) have also been a great help in establishing benchmarks and goals for our ministry. CMB reminds us regularly that we’re not out here doing this on our own – we’re part of a much larger community that exists to empower and equip us to help set the standard in our respective markets.

    As if serving one community isn’t a privilege, BOOST RADIO served six in 2021. In January, BOOST reintroduced themselves to St. Louis when they moved from a translator to a full-power signal. BOOST hit the cold streets with weekly “Sweet Stops;” the first 95 listeners to show up got free treats. BOOST team members served as the official DJs for two different Polar Plunges with the Special Olympics in February; nearly $200,000 was raised from hundreds of brave swimmers. March was when BOOST grew into Chicago! To celebrate, the station delivered deep dish pizza to listeners in St Louis and Chicago. BOOST RADIO renamed April 1 to April Fuel’s Day and had DJs pop up at random gas stations in both markets to buy gas for strangers. Spring & Summer brought BOOST to Minneapolis, Portland, OR, Pittsburgh, and Fayetteville, NC. The station brought their new friends Pop Up Parties for their backyard BBQ’s and open houses. BOOST supplied food, party favors, and custom mixes for dozens of winners nationwide. During the late summer and early fall, the station partnered with Out of the Darkness for suicide prevention walks. Across all BOOST markets, nearly 10,000 walked together. During the holidays, the station teamed up with rapper Thi’sl & the Salvation Army for the Full Ride Toy Drive. BOOST listeners filled a storage locker & U Haul full of gifts for children in need. 2021 was a year BOOST hit the streets and empowered its audience to bless others in their communities.

    ×

    At Hope Media Group, the passion for Christ and the city of Houston shine in its efforts to mobilize the community to do good works so that more people can experience God’s love. After Hurricane Ida, generous KSBJ and NGEN listeners raised over $276,000 with God’s Pit Crew, sending 684 KSBJ Team Help Crews to Louisiana and sponsoring the distribution of 2,711 Blessing Buckets. KSBJ listeners also provided 20,000 bottles of water for fellow Houstonians after the winter freeze, and over 2,450 KSBJ and NGEN listeners participated in our annual Blood Drive with Gulf Coast Regional Blood Center saving more than 7,000 lives. A ministry committed to prayer, KSBJ formed the Greater Houston Prayer Council (GHPC), unifying 48 prayer groups across the city with an interdenominational, multi-ethnic, and multi-generational focus. KSBJ was also a beacon of joy to the community serving 3,000 cups of Blue Bell ice cream last summer and handing out 4,175 Easter Crosses for listeners to display as a reminder that “He is Risen.” During the holiday season, 91.7 Vida Unida blessed 100 families with Thanksgiving meals, and KSBJ listeners fulfilled the Christmas wishes of 9,315 children under the care of Houston CPS in partnership with Be A Resource. Beyond loving their neighbor, caring KSBJ and NGEN listeners sponsored 1,233 Kenyan children through Compassion International. In a year of unforeseen challenges along with the enduring effects of COVID-19, Hope Media Group listeners served as the hands and feet of Jesus like never before.

    ×

    KCBI shares Jesus’ love and transforming power in Dallas-Fort Worth, inviting listeners to join the station in serving the community. KCBI Outreaches blessed nearly 67,000 individuals in 2021. In February, KCBI listeners provided 25,000 bottles of water to people in DFW whose water supply had been contaminated after an unprecedented winter storm disrupted power for several days. Later that month, nearly 1,300 women gathered for KCBI’s HeartStrong Faith Conference in Dallas to worship, pray and grow. Speakers included bestselling author Margaret Feinberg, podcaster Tara-Leigh Cobble, and theologian Nika Spaulding. Through KCBI’s Summer of Service, listeners donated over 13,000 meals, along with 9,000 Bibles, to community members still struggling with the COVID pandemic. Another 350 KCBI volunteers served at local ministries on our Summer of Service Day. They assembled 1,000 Love Boxes for women facing unplanned pregnancies; prepped backpacks, sorted clothing and distributed food to those in need; and prepped nearly 2,000 shoes for kids whose parents otherwise couldn’t afford them. Thanks to listeners’ generosity, KCBI distributed more than 32,000 Bibles to Texas prisons, human trafficking ministries and humanitarian ministries in 2021. Listeners purchased sonograms for pregnancy centers, which helped save more than 5,500 babies from abortion. They provided 38,000 bottles of water, along with 500 Bibles, to victims of the devastating tornadoes that swept through Kentucky in December. And throughout 2021, listeners offered more than 21,300 prayers for requests through KCBI’s Online Prayer Center. KCBI is grateful to God for the opportunity to impact DFW and beyond with Jesus’ love and transforming power.

    ×

    Life 102.5 has a heart for Madison! For the 4th year in a row, during Valentine’s season, Life 102.5 invited listeners to share the love of Jesus with children and families receiving care at the Children’s Hospital. Listeners generously provided 2,234 Lego kits for the children. Afternoon host Summer Shepherd interviewed Dr. Melissa Mork on her award-winning podcast, “No Seriously, How Do I Do This?” Their conversation inspired the station’s “Embrace Play” giveaway, supporting families’ mental health during the pandemic. Life 102.5 provided a week’s worth of experiences for listeners, including art classes, game nights, and more. Morning Show host Dave Conour joined Team World Vision and rang two full marathons to bring attention to World Vision’s efforts of providing clean water to children and families around the world, Dave’s many miles provided 260 families with clean water for life! Life 102.5’s 21st annual Shoebox Gifts for Kids drive collected more than 1500 Christmas boxes of school supplies, hygiene items, toys, and winter clothing for children in Dane County. It was the station’s largest year yet. Amanda Brooks, Morning Show co-host and host of the weekly program “Faith & Life Today” focused on giving voice to women’s health, family and children’s issues in Madison including, education, marriage and divorce, immigration, and social justice. Life 102.5 had a wonderful year of reaching families, through children, with the love of Jesus. That’s why in 2022, Life 102.5’s outreach goal is focused on helping the most vulnerable children and their families in Madison and Southern Wisconsin.

    ×

    Spirit 92.9 continued its commitment of blessing the central Minnesota community through intentional service projects. As the pandemic affected another year, station listeners rose to the challenge of uplifting and encouraging those feeling loss, loneliness, or burnout. Thanks to the help of generous listeners and business partners, Spirit 92.9 raised more than $8,000 in an online tip jar that blessed the staff at 19 local restaurants returning to work full time with huge tips during the Big Tip promotion. The restaurant workers were grateful for the visibility and appreciation. Numerous area teachers nominated by their students and families received special honor at the end of the school year with flowers and $500 VISA gift cards as part of “Thank A Teacher” organized by Spirit 92.9. In the fall, Spirit 92.9 partnered with two local ministries and provided free holiday meals to the community. During the ‘More Than A Meal’ event, the station worked with community members who donated enough to provide 6,000 meals and give help to people in need. Station team members also prepared and served meals together at the local homeless mission. At Christmastime, 11 community members wrote Spirit 92.9 and shared the story of someone they believed deserved some extra joy due to personal hardships. The individuals received $1000 to bless that person during Spirit 92.9’s Share The Joy promotion. Phone calls were made to hundreds of listeners to offer prayer and encouragement. Prayer support and a personal response is offered all year long.

    ×

    2022 Membership Exclusives

    January – 2022 Calendar
    February – Social Series for Holy Week
    March – Virtual Radio Station Field Trip
    April – Book
    May – Mediabase Webinar
    June – Surprise at Momentum
    July – Exclusive Momentum Content
    August – Virtual Peer Networking Gathering
    September – Fall Fun Box
    October – Techsurvey Webinar
    November – Noisemaker Promotions Vol 2 Book
    December – Christmas Surprise 

    *subject to change

    ×

    Jim Campbell, Founder & Network President of Radio Training Network, Inc. began his radio career in commercial radio in Tennessee in 1964.  In 1966 he moved his family to Lakeland, Florida to attend college, and upon graduation he joined the staff at First Assembly of God Church where he and the church launched in the mid 1970s the first Contemporary Christian Radio Station in the nation, WCIE-FM. The station grew in both market impression and influence not just in Lakeland, but around the country inspiring others to follow Jim’s lead. In 1989 Jim left the church and founded Radio Training Network, Inc. (RTN) and over the next 30+ years, he oversaw the acquisition and development of 40+ stations plus translators. With 130 team members, RTN stations serve the Carolinas, Georgia, Alabama, Florida, and Missouri. These stations are well recognized in their respective markets thanks to the servant leadership of the staff, aggressive marketing, and a commitment to a strong emphasis on Jesus first. At present RTN has some two million listeners each week on air and approximately the same number online.

    ×

    Andrea Kleid is a 24-year veteran of radio and records. She began her career working in Christian radio at WNLT in Cincinnati, and then moved onto WAY-FM in West Palm Beach working in programming and promotions. Her next stop took her to JOY-FM in Tampa where she served as the Promotions Director. In 2004, Andrea moved to Nashville to begin her music industry career in radio promotion under Grant Hubbard at Capitol CMG. In 2008, Andrea became the Vice President of Promotion at Word Label Group where she led one of the most successful and influential radio promotion teams in the Christian music industry. Through her signature brand of honesty, passion for Christian music, and focus on relationships, Andrea developed a reputation for successfully launching new artists’ careers including for KING and COUNTRY, NEEDTOBREATHE and Francesca Battistelli. This year, Andrea celebrates her fifth year as the President of her own company, Boxer Poet. An advocate for both radio and artists, Andrea continues to zealously host conversations around further representation for women and people of color on Christian radio.

    ×

    Jason Sharp has a rich history with CCM radio and leadership. His early years at WONU/Chicagoland and The Bridge/Delaware gave flight to his passion for great programming and innovative promotions. As Program Director of WCQR/Johnson City and eventually the network PD for Positive Alternative Radio, Jason’s influence grew across the industry. In 2007, Jason joined the team at Northwestern Media as Program Director and then Station Manager of KTIS, Minneapolis/St Paul. In 2015, Jason furthered his formal education and earned his master’s degree in organizational leadership. Applying his leadership knowledge and skills to work, he now serves as Senior Vice President of Broadcasting at Northwestern Media’s 23 stations in 14 markets across ten states that service 1.5 million listeners each week. Jason also served Christian Music Broadcasters, first as a charter member and eventually as the lead of CMB’s educational track at Momentum for more than ten years. He then served as the organization’s board chairman from 2017-2020. Jason continues to inspire others within Christian media toward excellence and compassion through a Christ-centered attitude, education, and practical application.

    ×

    In 1972, while serving in the U.S. Air Force in Orlando, Johnny Stone dreamt of a second kind of “air force,” that of radio. He took an overnight position at WDIZ-FM, the station where Z88.3 now stands. In the past 50 years of his career, Johnny’s work and personality raised the bar for other programmers in markets ranging from New York City, Chicago, Dallas/Fort Worth, San Diego, Tampa, Atlanta, Tucson, and Minneapolis/St. Paul. During his stint as Program Director and Morning Show host at Star 99.1 New York, his team won the NAB Crystal Radio Award and CMB Station of the Year. Presently, Johnny serves as afternoon host with his wife, Stacey, at 91.9 WGTS in Washington D.C. winner of the 2021 NAB Marconi Award for Religious Station of the Year. Owner of StoneStudios, LLC. and as a 22-year veteran in Christian media, Johnny mentored several on-air talents. Today, along with his on-air role at WGTS, he mentors college students at CMBU, teaching and modeling the belief that “you have to win in the hallways to win on the airwaves.”

    ×

    Lisa Williams was called to Christian radio while praying in 1990. She walked into KCVO in Camdenton, Missouri and started on the air that same week. Over the past 32 years, Lisa served in various roles in on-air, programming, fundraising, and station management at radio stations and networks including K-LOVE, Z88.3, Star 99.1, KCVO, and KCWN. As an on-air personality, Lisa earned several number one ratings in several markets and was the recipient of three industry awards. Lisa now serves as the Network Talent Coach for Northwestern Media, owner of 23 stations in 14 markets across ten states that service 1.5 million listeners each week. While at Northwestern, Lisa hosted the nationally syndicated show Life with Lisa Williams from 2016-2021. She stepped away from the show to focus on coaching more than 90 on-air talents, encouraging and nurturing them to shine the light of Christ through excellent radio. When she’s not coaching talent, Lisa helps stations raise money for their operations. She also hosts a Facebook group for women on-air in Christian radio called GodsRadioGirls and helps facilitate their annual retreat.

    ×