Station Spotlight


Fredericksburg & Richmond, VA

89.9 FM, 90.5 FM

Station CUME:



Staff Size:

Tell us about your station:

Your PER is all about connection, and inspiring our listeners to live passionately for Jesus Christ – whether that means activating the local listener in collection campaigns, or encouraging them to be Jesus in Your Community through service projects, or even simply by connecting through an encouraging message or song. Your PER started out in 1999 broadcasting on 89.9 and serving parts of Fauquier & Prince William Counties just outside of Northern Virginia. In the past 17 years this station has grown to a coverage area that covers most of Northern and Central Virginia, reaching (cume) weekly!

Our on-air team has a heart for connecting with our listeners in a real way – being honest about life’s daily ups and downs, and encouraging one another through them.

Your station’s most successful promotion:

Your PER has established a partnership with Hope for Appalachia: Virgina Team – a locally based team which collects/delivers Hope Boxes and prom dresses to some of the poorest children on this side of the country. Through our partnership and engaging the local community, this past year we were able to help bring 600 prom dresses and more than 3,200 Hope Boxes to kids/teens in need! Angela Stevens from our Morning Show traveled with the team this year to meet the kids, and was able to see first-hand how excited these kids are to receive these items. They call the Hope Boxes “Jesus Boxes” and are learning about the love of Christ through the generosity of others.

Resources your station uses:

Lisa Williams
Finney Media
CMB website, mobile app
Momentum and Momentum Summits

One bit of wisdom to share with others:

Be real with your listeners – life is messy, and the more they know that we’re living in the trenches with them, having the same experiences, the more real connection you can have with them! By helping to shift her focus from her problems to her problem solver, and being there to cry and laugh with her, that’s where the difference is made.

Share an impactful listener story:

It’s so hard to pick just one! Here is one that touched all of our hearts:

My name is Scott and I had called your station several months ago to request the name of a song I had heard you play . A very nice young lady informed me that the song was “Cinderella ” by Steven Curtis Chapman. My wife found a copy of his album with that song on it and now we are able to listen to it when we need to. We’ve only been able to hear it once because it is still so emotionally moving . The song reminded me of our 27 year old daughter who was taken from us suddenly, which is just as devastating now as it was in August. The young lady I spoke with asked my name so I told her, although didn’t know why she wanted it until a couple weeks later. She had searched the funeral homes in the area and contacted Covenant in Fredericksburg in order to bring a copy of “Choosing to See” by Mary Beth Chapman. This book was signed by all at the station with a paragraph ending with “Your Family at PER.” My wife, Lisa, and I were/are very overwhelmed by your dedication, thoughtfulness and generosity by helping to comfort us at that time. I’m sorry to say that we haven’t yet read the book because the loss of our absolutely beautiful princess remains too terrible to us even now. We would like to thank our ‘Family’ at PER tremendously for what you have done to make what happened to our Sandra a little bit less painful.

Tell us why you’re a member of CMB:

The resources & knowledge gleaned from Momentum and the various summits have been incredible. Our team is learning more about the importance of strong leadership, real connection, vulnerability, and how to really have an impact in the community. Through these memberships we’re also able to keep up with the latest trends, learn new tricks of the trade, all to bring her a better listening experience.

    2021 Membership Exclusives

    January – Your 2021 Radio Goals – Virtual Event
    February – SURPRISE BENEFIT 
    March – Radio Station Field Trip
    April – A Webinar for YOUR Board
    May – Virtual Mentoring Event
    June – SURPRISE BENEFIT at Momentum
    July – Salary Survey Webinar
    August – Fundraising Webinar
    September – Creative Images
    October – Techsurvey Webinar
    November – Radio Station Field Trip
    December – Virtual Christmas Party

    *subject to change


    Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

    We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

    How’s that working out for you? 

    What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

    Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.