Tell us about your station:
“Sharing Hope in Jesus…
one song, one conversation, one heart at a time.”
That’s the daily goal for WCIC, a CCM station that started in 1983 in Peoria, IL and now has a listening community of nearly 100,000 people each week in Peoria, Bloomington, Springfield, Sterling, Galesburg, and the Quad Cities. WCIC’s quest is to encourage people in their journey toward and with Christ. We want to be a source of encouragement through great music and programming…and through friendship – as people invite us into their cars, homes, and workplaces. The team takes our mission seriously and works hard to live life in an authentic way and connect with our listeners on the mic, on the phone, with social media and email, and at events.
WCIC is part of the New Life Media network. Together with our sister station WBGL, we reach most of Illinois, western Indiana, and Northeast Missouri with great music and real, uplifting talk.
Your station’s most successful promotion:
For the past two years we’ve hosted a marriage encouragement event around Valentines Day. The first year it was a vow renewal event that was free and “sold out” in hours. The second year we decide to make it a banquet with Meredith Andrews and Jill & Mark Savage from Hearts at Home and that event sold out in just a few days. Jill & Mark did an amazing job of sharing how God has transformed them in the midst of some pretty rough stuff in their marriage. We’re still hearing feedback from both events from couples who say it was a turning point in their relationship.
Resources your station uses:
Momentum and Momentum Summits
CMB in general
Our own personal lives!
One bit of wisdom to share with others:
Let your TRUE personality shine on-air! Dig in and find out who you really are and then be that person on air without hesitation or apology…as long as it fits the station’s brand. Tracy Johnson has done an amazing job with our team of encouraging us to embrace our personalities in order to be more compelling and interesting. When that happens…there’s a greater chance of our mission being accomplished.
Share an impactful listener story:
Like everyone, we have so many, but there’s one from a few years back that has really stayed with me. A woman contacted us to say she had decided to cross the line into an affair at work. On the very day that she had planned to take that step, she heard the song from 33 Miles, “One Life to Love,” and it jolted her back to her senses. Hearing that song stopped her from causing her husband and children (and herself, really) immense pain. Right song…right time…God amazes me.
Tell us why you’re a member of CMB:
There is so much value. Attending Momentum every year has truly helped us keep our edge on current trends in the industry, to develop new skills and to make sure our hearts stay focused on why we’re here. Also, the way CMB connects us with others in the industry is invaluable! We’ve been able to have staff attend many of the Summits as well, and they have been great.