Station Spotlight

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Market:
Las Vegas

Frequency:
90.5/Las Vegas plus 37 other cities

Station CUME:
160,000 in Vegas plus the network

Format:
AC

Non-Commercial
.

Staff Size:
14

Tell us about your station:

SOS Radio was started in Las Vegas in 1972 and has grown into a network in 9 states over the years. The studios are right off the Las Vegas strip so there’s amazing opportunities to make an impact. We have one of the most creative teams in radio. We want to encourage and serve families in the cities where we broadcast.

Your station’s most successful promotion:

A few months ago, a handful of Las Vegas police officers lost their lives in the line of duty. Many police families have felt like they aren’t supported by their local communities. We wanted to show them how much the SOS Radio community actually cared. We parked a Las Vegas Metro Police Car at the front entrance of a Newsboys concert and encouraged our listeners to write thank you messages on colored sticky notes. Our listeners COVERED the police car!

After we shared about this on the air, some of our listeners in Montana decided to do their own version of this! They parked a Missoula Police car, a Missoula County Sheriff’s car and a Montana Highway Patrol car and covered them all with thank you notes! This was before their Montana Newsboys concert!

Resources your station uses:

Our team has a real intentional plan in how it uses social and digital media to engage listeners in community. We’re intentional so we don’t use social media to promote SOS Radio, but to live in community with our listeners. We want our team to have relationships with our listeners. We have a very unique community model that brings the radio, web, apps, social media and service together around community.

One bit of wisdom to share with others:

Our SOS Radio team loves serving its community. Our teammates view community as shared values & interest. We celebrate the way God is working in our local cities through our network. It’s the collective of service, generosity and passion that connects it. The people make the difference deeper than radio.

Share an impactful listener story:

A senior pastor at a very impactful local church asked me to lunch. His kids had really been struggling in high school in our city. He had been wrestling between moving his family or digging in deeper in our city. Moving felt like the easy answer. His father in law had offered him a job to work at his church in another city. His wife liked the moving option. This pastor had a real burden because he was called to move to Las Vegas to plant a church, but he was feeling really discouraged. He didn’t know what God wanted him to do. One morning as he was praying and driving into the office, he heard the song “God of This City” on SOS Radio. He said God used the song to show him – “greater things are yet to come, and greater things are still to be done in this city… and this church is a key part of that.” He knew he had to stay.

Tell us why you’re a member of CMB:

We’ve loved being part of the CMB Tech Surveys and CMB perfeptual research surveys (like The Secrets of Successful Christian Radio research project and the Why Listen to Christian Radio research project) This sort of research would cost ou rministry upwards of 30K to do ourselves, but the collective of CMB stations sharing resources to research the “why” behind what we do is invaluable. We’re so thankful for the CMB team that makes these research projects possible for our stations!

     

    Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

    We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

    How’s that working out for you? 

    What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

    Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.

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