Station Spotlight

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Market:
Many (Champaign to Chicago, St. Louis to Terre Haute)

Frequency:
Many! (11 in all)

Station CUME:
400,000

Format:
AC

Non-Comm
.

Staff Size
17

Tell us about your station:

We are a family committed to bringing hope to all who find us. We have a theory that depth is much more important than width, when it comes to audience. We are all about relationship and finding out what makes our listeners heart beat faster for the things of God.

Your station’s most successful promotion:

Single Mom Saturday. Free oil changes and car washes for single moms. Last year, 14 locations, with 250 single moms being served. Such a win/win.

Resources your station uses:

CMB Hub
Tracy Johnson
Pinterest
Facebook
Jacobs Media
Troy Research
Mark Ramsey
Lisa Johnson

One bit of wisdom to share with others:

We must be excited about the future of what we do and make course corrections to be as effective as possible. The future doesn’t need to be scary. It will be challenging, but it will also be an excellent adventure, if we trust the One who brought us here.

Share an impactful listener story:

We had a gentleman call in from England during our last Fund Drive to let us know that his wife was in heaven because of WBGL. She was agoraphobic and wouldn’t leave their flat, but she listened to WBGL every day via the web and became a Christian. He went on to tell us that she had passed away, but because of her witness and love of the Lord, he had accepted Christ into his heart as well.

How has your station been impacted through CMB Memberships?

The growth my team has experienced has been superb. We are a better ministry because of CMB. We have been able to deepen life long relationships and have seen that iron truly does sharpen iron.

    Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

    We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

    How’s that working out for you? 

    What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

    Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.

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