Station Spotlight


Mid-Hudson Valley NY; Albany, NY

12 Frequencies

Station CUME:

Christian AC


Staff Size:

Tell us about your station:

The Sound of Life as a not-for-profit was formed in the early 1980’s when a dedicated group of people had a vision for a listener supported Christian radio station in the Hudson Valley. The mission was to support and encourage people to know God, and to reach out to those who wanted to know Him. Now, 32 years later, the Sound of Life Radio Network has grown to covering much of eastern New York and parts of five other states, as well as on-line streaming and digital media presence. God allows us to be a voice of encouragement and hope for REAL LIFE & REAL CHANGE thanks to the dedication of that original group of people and all those who have contributed over the years and continue to.

Your station’s most successful promotion:

Because of the size of our coverage area, our promotions have been on a broader scale. We’ve participated in and supported blood drives, Operation Christmas Child collection week, pregnancy support center fund raisers, concerts and evangelistic events and “drive-thru prayer” events. We’ve raised funds for two local rescue missions and encouraged child sponsorship through different organizations such as Compassion.

Resources your station uses:

In the past we’ve used Advocace Media as consultants and we currently partner with i58:10 for fundraisers and the rescue mission campaigns. Our main source of show prep is Christian Radio Show Prep Services. We also use

One bit of wisdom to share with others:

The Sound of Life is about the music that we share… as personalities and station staff we can have a great affect on our listeners, but ultimately it’s about what God does in people’s lives through the music. Our branding statement is “Real Life Real Change” because it’s about how God uses the real life that is talked about and sung about on the Sound of Life to bring about “real change” in people’s lives.

Share an impactful listener story:

A radio listener name Sherry scanned across the dial and “coincidentally” landed on our station. Sherry heard Matthew West’s song “The Motions”. She had been raised in a church going home, but had fallen away from God and was estranged from her family. She was living in terrible conditions in a drug house with several other people. When she heard that song, she realized that she had been going through “the motions” of her life, dealing with addiction herself and with others who were living in the depths of their addictions. She figured out where the radio station was located and stopped by to talk to anyone who might be in the office. The man who was the manager at the time would normally have been gone at that time of day, but he was still at the office and after they talked he was able to lead her back to the Lord. She entered a Christian drug rehab program in our area and has completely turned her life around! Sherry now lives her life for the Lord and helps others in similar situations. We praise God for the way He used one song to begin the process of a life turned around!

Tell us why you’re a member of CMB:

I’d say the greatest value has been in the relationships and networking that have been built even in the short time that I’ve been a member. We’re pretty isolated here in the Northeast and in the past we functioned very autonomously. It’s great to know that Christian radio and music people are there for each other and want the industry as a whole to succeed and bring glory to God!

  • Ellen at Pastor’s Breakfast
  • Connie VanKleeck Sound of Life
  • Joe in studio – SOL T-shirt

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.