Station Spotlight

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Market:
Central Pennsylvania including Williamsport within the greater Wilkes-Barre market

Frequency:
91.3 FM (Flagship), plus others

Station CUME:
40,000+

Format:
CCM

Non-Commercial
.

Staff Size:
10

Tell us about your station:

WGRC will soon celebrate its 30th anniversary! The station signed on April 22, 1988 and has grown to include 8 frequencies that serve 17 counties in Central and Eastern Pennsylvania. Contemporary Christian Music has always been at the heart of WGRC’s format and another main constant has been that WGRC is involved in the local communities which it serves.

WGRC has gotten behind community events with a variety of promotions including guest interviews and emcee appearances. Our ministry has also coordinated service projects over the years including Bible collection drives and mission outreach projects.

WGRC has been instrumental in bringing contemporary Christian concerts to Central PA over the years. The concert ministry started in the mid-80s before the station first started to broadcast. Concerts and other community events continue to be a major way in which our radio ministry has connected to thousands of listeners.

WGRC has hosted an annual youth talent competition through a locally produced half hour youth radio program. This has grown in a real positive way as many people look forward to it over the years.

You can also spot WGRC each fall during Pennsylvania’s popular high school football season. WGRC airs a weekly “Game of the Week” each Friday night with a halftime interview that brings sports and faith together.

WGRC’s programming format continues to feature a ‘live’ presence offering fun interaction with listeners and studio guests.

Your station’s most successful promotion:

Since the year 1996, WGRC has hosted a concert day at a local amusement park branded as “WGRC Day at Knoebels.” It is a free event designed as a “thank-you” for station listeners. The day consists of local music groups and national artists. The local artists provide an afternoon of worship music and we have been blessed by many of the national artists’ performances. Thousands of listeners and park goers were in attendance when Contemporary Christian Artist Danny Gokey headlined the event in 2015 and in 2016 Citizen Way packed the park. We sprinkle in fun with games and giveaways throughout the day. The listener interaction we experience with our local community is invaluable. It takes months of planning and a lot of station staff and volunteer manpower to make it happen, but it is always worth it. God has showed up in both big and small ways which makes it a blessing to be a part of!

Resources your station uses:

ShareMedia Services
RadioServers
Constant Contact
Donor Perfect
Our announcers use a variety of different resources, but also incorporate personal life experiences as well into their show prep.

One bit of wisdom to share with others:

God’s design for each person is unique. We each have our own personality, background, skill set and journey of experiences. We can learn from others but there’s no need to fully change who we are. The goal is to be the best “you”, you can be! It may sound pretty cliché but there is truth in it for individuals and for radio stations. We believe the best radio is produced when we use our uniqueness to make connections. Let your individual strengths shine through as best as you can and always take time for people… whether it is a caller, event attendee, station volunteer or the UPS driver who shows up faithfully each day. God does some pretty amazing things when we least expect it!

A bonus bit of wisdom is to allow yourself to make mistakes from time to time. Some of our best on-air content feature have developed by stepping out of the box and trying something new. It could flop, but who knows… it could lead to something special and fun!

Share an impactful listener story:

WGRC’s coverage includes quite a few local, state and federal prisons. Occasionally we receive letters from inmates. This year when we had our annual Bible Drive, the first Bibles we received were 270 new Bibles ordered by the inmates and shipped to us. God reminds us that with Him there are no boundaries, walls, locks or chains that can keep Him away. Here is one of the testimonies that is a witness to just that.

“I’m writing to thank you for the uplifting music your radio station plays. I’m currently incarcerated and the music that’s being played helps me get through my days. I started listening 2 years ago when I was at the lowest point of my life and was on the verge of giving up. Now every day I’m looking forward to the next. I don’t know what happened, I believe it was God that guided my hand to put my radio on 91.3 and I’m thankful for that. Your music changed my life and help save my life, more than you will ever know. It also helped bring me back to the word of God. Not a day goes by where my radio isn’t on 91.3 WGRC.”

Tell us why you’re a member of CMB:

Our CMB membership has been a great tool to use for professional development. Momentum and the monthly webinars are so on target for our ministry needs, learning from other members and the great guests who share their experiences and challenges. Events, networking opportunities, and the forums offer great opportunities for connection and relationship…creating ties with ministries, vendors and colleagues.

The research projects offer great insight into not only the industry but also our own ministry showing us metrics and benchmarks to improve programming. The news and information shared from CMB and members are a great resource for learning best practices for ministry, management, operations and programming.

Supporting and partnering with the mission of CMB is a great value to the ministry of WGRC, and it also allows us to support the industry and ministry of Christian Broadcasters.

  • wgrc
  • WGRC Photo 1 Knoebels
  • WGRC Photo 2 Collection Drives
  • WGRC Photo 3 Studio

Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.

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