Station Spotlight


Tri Cities (Johnson City, Kingsport & Bristol, TN)

88.3 & 104.3

Station CUME:



Staff Size

Tell us about your station:

In a world suffering a famine of hope, WCQR exists to wrap God’s Arms of Love around our communities and proclaim the Hope found in Jesus Christ. WCQR was a vision of Dr. Vernon Baker and officially went on the air January 1, 1997. We are a non-profit, community supported, contemporary Christian music station. WCQR is part of Positive Alternative Radio, Inc (PAR), a ministry of several radio networks serving the eastern United States. Our mission is to “Create and deliver experiences that inspire people to live passionately for Jesus Christ.”

Your station’s most successful promotion:

Our annual Project Thanksgiving promotion is where we partner with WCQR listeners to raise money to feed families in need a Thanksgiving meal. In 2015, we raised over $156,000 to provide more than 6250 families a Thanksgiving basket that included a turkey, all the trimmings, and a brand new Bible. Due to WCQR’s Project Thanksgiving, over 25,000 people were able to enjoy a hot meal on Thanksgiving Day.

Resources your station uses:

PAR Leadership Team, Radio Research Consortium, Beth BaCall (Morning Show Coach). Websites – (CMB, Dear Christian Radio blog, All Access & His Air), Facebook – Christian Radio Show Prep, Books – The Zappos Experience and Starbucks Experience by Joseph Michelli

One bit of wisdom to share with others:

Enjoy what you do and be passionate about it. Always be prepared for your show! Listeners know if you’re not being real, so be you!

Share an impactful listener story:

We had a listener who said she had been abused and felt worthless. She was at the end of her rope and was driving to a bridge to commit suicide. On her way she scanned the dial and it landed on 88.3 WCQR. The song “Beautiful” by Mercy Me was playing and impacted her and made her realize that she is beautiful in the eyes of God and that He loves her. She was crying so hard she had to stop the car. After clearing her eyes, she realized she was sitting in a church parking lot. The name of the church…The Bridge!

How has your station been impacted through CMB Memberships?

– It gives us an opportunity to network and get to know others in the industry.

– The interviews/webinars offer a wealth of knowledge that can be applied to improve our station.

– The various CMB forums (programming, promotions, etc.) are very beneficial to our staff. It’s a great place ask questions or glean ideas from others.

– The CMB website is a great source for artist info, show prep, industry news and more.

    2021 Membership Exclusives

    January – Your 2021 Radio Goals – Virtual Event
    February – SURPRISE BENEFIT 
    March – Radio Station Field Trip
    April – A Webinar for YOUR Board
    May – Virtual Mentoring Event
    June – SURPRISE BENEFIT at Momentum
    July – Salary Survey Webinar
    August – Fundraising Webinar
    September – Creative Images
    October – Techsurvey Webinar
    November – Radio Station Field Trip
    December – Virtual Christmas Party

    *subject to change


    Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

    We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

    How’s that working out for you? 

    What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

    Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.