Station Spotlight


Visalia/Tulare/Hanford and Bakersfield, CA

88.9 & 100.1

Station CUME:



Staff Size:

Tell us about your station:

Spirit 88.9 & 100.1 began as the dream in the hearts of a farming couple in Central California. They believed that God wanted a station playing music that helped listeners worship God 24/7. KDUV began broadcasting to Visalia/Fresno in 1991 and then Bakersfield in 1997. Within the last four years it has taken on the Spirit branding. We have 7 team members on staff and partner with a number of outside professionals to provide services – production, imaging, voice work, research, consulting. It helps us leverage the expertise of people across the country. Spirit is an AC monitored station with 3-4 other CCM stations in all three markets it serves.

Your station’s most successful promotion:

There are actually two promotions that stand out in my mind. “Sharing the Spirit of Christmas” has been our best on air campaign. The all-Christmas music programming allows us to introduce many new listeners to Spirit through music that is familiar to them at a time when they are open to the message. We market it with 20 billboards, 8 parade entries, and partner with 8 locally owned Grocery Outlet Stores. Shoppers and listeners nominate other families to have their pantries filled for Christmas. Our weekly cume has almost doubled during several of the Christmas campaigns since we began running it 4 years ago. The other promotion “Soled Out for Kids” has been our most effective community outreach. We connect a church with an elementary school to place a new pair of shoes on every child. No one gets left out and the free/reduced lunch programs help us to identify the needs of the kids. It is such a strong picture of Christ’s love when you get down on our hands and knees to place new socks and shoes on the children. Parents and teachers have wept as they expressed their thankfulness .We can only point to Christ and His love. More than 5,000 kids have been served since it began and now other groups have begun the outreach on their own. That’s the greatest success when they catch the vision and begin to carry it out.

Resources your station uses:

We use a number of consulting services to obtain the best advice in their areas of expertise. (Straight Path Media/Rob Wagman, Mediabase, Share Media Services,, Triton Digital are a few examples) Also, we began using several syndicated programs in recent years that can serve the listeners well. The Wally Show provided by Way Media covers the morning drive and The Brant Hansen Show distributed through Christian FM in the afternoon drive. They are localized through the use of producers on our team who are integrated in various elements. It helps us access some of the best programming talent for our medium sized market. The listening audience has responded well to the lineup

One bit of wisdom to share with others:

Work to be intentional in all that you do. Make the decision to not chase every single opportunity that’s placed in front of you. There are a lot of things that look good but may not be the best. Execution is so important and “busy-ness” can get in the way. And when you miss it and get all caught up in the pressing issues around you, hit the reset button. I feel like I am in the process of hitting the reset button right now. We are overloaded with events as I write this and I think that we could have passed on a couple of them or planned differently.

Share an impactful listener story:

Several pledge drives ago we received a call from Becky. She wanted to tell us how God had used Spirit to encourage her faith. By the end of the call we found out that she was in the latter stages of brain cancer. Within an hour or so Kathy called us to complete the story because she was Becky’s hospice nurse. Kathy went on to share how neither of them were Christian’s when they first met. Becky was frightened and angry about her cancer when the two stumbled upon this uplifting radio station called Spirit. Then one morning Kathy came in to care for Becky who said she had met this Jesus that they talk about on the radio. Thinking it was the morphine and drugs Kathy kind of shrugged it off. But over time Kathy saw the life transformation and accepted this same Jesus who changed her friend. Spirit was the last phone call Becky made because she passed away from cancer that night. The story did not end there because we received a call the next morning from Becky’s sister who just made it in time to see her sister. She had been praying for her sister and God answered. And we were given a confirmation that He was working through us.

Tell us why you’re a member of CMB:

CMB provides so many opportunities for our teams to grow. It has helped create synergy between the broadcasters, labels, and supporting services which helps make all of us better. The performance bar is continually being raised as a result. I think the resource that can easily be accessed by more stations are the regional summits. They provide job focused information and training that our teams need. I have already scheduled team members to attend the Programming Summit in Nashville (Feb) and Production/On air talent Summit in Chicago (April). They will have an opportunity to grow individually and improve our station’s overall performance.

  • waterthevalley
  • SOC
  • breast cancer awareness

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.