Station Spotlight


Waterloo/Cedar Rapids – Iowa

88.9 & 100.1

Station CUME:



Staff Size:
8 FT, 4 PT

Tell us about your station:

Life 101.9 is part of the Northwestern Media family, serving Eastern Iowa with uplifting music for over 60 years. We’re grateful for God’s provision for this ministry and that he is using the music we play in powerful ways to bring encouragement to our listeners.

Your station’s most successful promotion:

Life 101.9 has had huge success with our monthly Girls Night Out promotion. We partner with Panera Bread in 5 different cities around eastern Iowa. We ask listeners to register for the event through a form on our website. We then invite 20 of them via email/phone to join us at the city we will be at that month. Everyone receives a free pastry and beverage, and we have a couple of games with prizes, a fellowship time, a brief devotional followed by prayer requests. This has been a beautiful thing, as we’ve seen people connect over similar struggles or life stages. New friendships have formed, and we’ve seen a deeper connection with our target audience.

Resources your station uses:

We utilize Finney Media for consulting and Troy Research for music testing. Every four years or so, we commission Mark Ramsey Media to do a Perceptual research study for us, to help us understand the composition of our audience, what our listeners’ values are, and their brand expectations of us.

One bit of wisdom to share with others:

Ratings precedes revenue. If you need to increase the overall revenue for your station, make sure your programming is everything your listener wants it to be. Determine your core demo focus, learn what their values and tastes are, and then provide that every minute of every day. Some stations will carve out places where they’re trying to please too many different groups… a special program for Southern Gospel listeners, or a Youth-oriented program on Saturday nights, or an hour of teaching programs during day, or a traditional hymn every 5th song. Every time you deviate from your core demo and try to please some other group, you hurt yourself. Be consistent! Be the same every time of the day or night someone tunes you in. Super-serve your target listener with compelling content that reflects her values. If you do, the people who love you will support you, and your revenue will grow.

Share an impactful listener story:

Janet: Life 101.9 has been a “life” line for me. I have gone from being told and believing that I was “worthless and would never amount to anything” to learning that God is fighting my “Battles”, I have been “Mended”, and I am “Priceless.” I cannot count the times that just the right song comes on the radio at just the right time to provide uplifting hope and inspiration.

Tell us why you’re a member of CMB:

CMB membership is very important to us. We send staff to Momentum and the various summits for instruction, inspiration, and building relationships. And we also benefit from the valuable information the monthly webinars provide.

  • 15036532_10154794521432287_5693903458502663402_n
  • 14543944_10154673078377287_6255153466359238750_o
  • 13735121_10154435638992287_7812234000461892569_o

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.