Station Spotlight


St. Cloud, MN and all of Central Minnesota





Staff Size:

Tell us about your station:

Spirit 92.9 is celebrating 20 years of serving and sharing hope with Central Minnesota! Our mission is to encourage our community through positive and encouraging music focused on God’s love. Our air talents are real people sharing life experiences and challenges with the goal of reminding listeners they are not alone, and inspire them to trust and draw closer to Jesus. We create events and host concerts to offer our listeners the opportunity to worship, laugh, and serve our community together, and we are very involved in our community at events, festivals, parades, business chambers, and through supporting local missions and organizations.

Your station’s most successful promotion:

Last year we created ‘Serving With Spirit’-an opportunity for listeners to serve locally alongside our DJ’s and staff. We do quarterly events including packaging meals for Food For The Hungry, Serving together at a local food shelf, and helping prepare meals and clean at our local homeless mission.

Another fun promotion we did last year that we are planning again this year is ‘Home For The Holidays’. Listeners share their story of where they want to go or who they want to bring home for Christmas and we grant that wish in the form of round trip airfare and a cash card for the winner. Last Christmas we helped reunite a father and son who had not seen each other in years. The father is battling cancer so it was a timely and emotional reunion. The stories we receive are incredible!

Resources your station uses:

John Frost
Dick Whitworth
Finney Media
CMB website/app
Hit Music Research-Music Testing
Facebook Show Prep Groups

One bit of wisdom to share with others:

Never stop learning. Trust those who have put in the hard work and time and research before you. Keep studying your listener, your community, other radio stations who do it well. You can always find new ways to serve better and deeper.

Share an impactful listener story:

Last year we received an email from a mom desperate for prayer for her teen daughter, Alissa, who was being bullied and struggling with thoughts of suicide. We created a relationship with this family and connected them with some local resources, prayed with them, and invited them to be our special guests at a concert featuring Jason Gray. We worked it out for Alissa and Jason to meet and spend some time together. Jason and his parents, who live here in Minnesota and were at the show, shared sweet words of love and encouragement with her. Alissa’s mom later told us that was a life changing experience for her. Life is still hard but she has a renewed sense of meaning and purpose and is attending church and youth group where she has made some new friends. We’ve learned there is ALWAYS something we can do to make a difference in a listener’s life-regardless of time or budget. We do our best to be mindful of impacting lives in the broader sense but also one at a time.

Tell us why you’re a member of CMB:

About 4 years ago we had some staff turnover and decided to really commit to learning and growing our station. That included some intense team building and working with consultants such as John Frost to recreate our mission statement and set some goals. In addition, we committed to being a part of CMB and attending Momentum. The knowledge and ideas we have gained from being a part of the CMB community more than pay for the cost of joining and attending. From webinars to networking to event speakers, we so appreciate how CMB pours into it’s members. We find ourselves challenged and stretched to do great things and let go of things that are not the best use of our time. We now have a more defined focus and commitment thanks to being a part of CMB.

    2021 Membership Exclusives

    January – Your 2021 Radio Goals – Virtual Event
    February – SURPRISE BENEFIT 
    March – Radio Station Field Trip
    April – A Webinar for YOUR Board
    May – Virtual Mentoring Event
    June – SURPRISE BENEFIT at Momentum
    July – Salary Survey Webinar
    August – Fundraising Webinar
    September – Creative Images
    October – Techsurvey Webinar
    November – Radio Station Field Trip
    December – Virtual Christmas Party

    *subject to change


    Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

    We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

    How’s that working out for you? 

    What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

    Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.