Station Spotlight


117 – Lynchburg / Roanoke

90.3 / 103.7




Staff Size:

Tell us about your station:

Spirit FM is a community-supported, contemporary Christian music station serving the Southwest Virginia region.

The mission that breathes through everything we do is to “create and deliver experiences that inspire people to live passionately for Jesus Christ.” One of the ways we connect with our listeners is through encouraging music. The right song at the right time. We talk about real life experiences and the challenges that we face daily. We create events that show our listeners how much they are loved, and we strive to be involved in our community. Threaded throughout all that we do is the HOPE found in Jesus Christ.

We feel blessed to have been serving our region for over 22 years now!

Your station’s most successful promotion:

The Spirit FM Team and listeners are very involved in spreading hope to those who are battling cancer through our Butterfly Hugs ministry. Spirit FM listeners of all ages have made tens of thousands of butterflies of all shapes and sizes. Over 150 volunteers (including Girl Scouts, Bible study groups, families, youth groups, nursing home residents, preschools and more) have wrapped and packaged the butterflies with a note of hope and encouragement. We have Butterfly Hugs baskets in over 23 cancer centers across Virginia, West Virginia and North Carolina. Over 20,000 Butterfly Hugs have been distributed to Spirit FM friends and family that are battling cancer in just two years! We have plans to grow the Butterfly Hugs ministry as we partner with more cancer centers and treatment facilities.

Resources your station uses:

Finney Media
i58:10 Media
Lisa Williams
CMB website / mobile app
Finney Media
i58:10 Media
Lisa Williams
CMB website / mobile app

One bit of wisdom to share with others:

Do hard things, because easy never changed the world!

Share an impactful listener story:

We chose one of the many amazing God-stories we received that was particularly touching.

“I have a son who is four and a half, and he was diagnosed with autism when he was three. And so you know we’ve been kind of going through therapies and you know different things like that. We’ve been on this big journey of ups and downs, and successes and disappointments. One day we were going down the road and Spirit FM was on and he wasn’t talking at all. Then from the back seat of the car, he started singing. I was like oh my gosh did I just hear him sing that? It was the first time I had heard him singing a song period, and that just from me playing the radio he learned that song. I had no idea because you know before that he wasn’t really talking at all, he wasn’t verbal. I felt like God was really using that moment through the radio to show me we’ve been fighting a good fight for a long time with this, but things are improving and getting better. It just solidifies we were on the right track. God really provided our family to get schools and therapies for my son. Now he’s actually talking in short sentences and it was just amazing.”

Tell us why you’re a member of CMB:

Growing. Stronger. TOGETHER. This is a foundational truth that Spirit FM holds fast. We not only share this among ourselves but, equally important, is how this is true with all Spirit FM partnerships—from God’s Pit Crew to The Salvation Army—from i58:10 Media to World Concern, and . . . yes, CMB!

It is through our CMB memberships that Spirit FM is able to foster industry relationships that inform, encourage, and inspire the Spirit FM and PAR Family to do hard things. We are challenged to stretch so that we can remain true to our mission; inspiring people to live passionately for Jesus Christ. Without our CMB Family, our Kingdom influence and impact would be limited.

Thank you, Michelle, and each one serving through CMB so that we can ALL grow stronger . . . together!

    2021 Membership Exclusives

    January – Your 2021 Radio Goals – Virtual Event
    February – SURPRISE BENEFIT 
    March – Radio Station Field Trip
    April – A Webinar for YOUR Board
    May – Virtual Mentoring Event
    June – SURPRISE BENEFIT at Momentum
    July – Salary Survey Webinar
    August – Fundraising Webinar
    September – Creative Images
    October – Techsurvey Webinar
    November – Radio Station Field Trip
    December – Virtual Christmas Party

    *subject to change


    Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

    We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

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    Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.