Station Spotlight

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Market:
NYC

Frequency:
99.1

Station CUME:
450,000

Format:
AC

Commercial
.

Staff Size:
31

Tell us about your station:

STAR 99.1 has served the metro New York City and New Jersey market with Contemporary Christian music for thirteen years. And the market and those who listen is what makes STAR 99.1 so special and unique! At any given moment, there are people listening from Times Square to a boardwalk along the Jersey Shore. From Brooklyn or inner-city Newark to the rolling hills of Easton, PA.

STAR 99.1 also happens to be the flagship home of the nationally syndicated “Morning Friends: Scott and Sam” show. Mysti Jordan champions middays and Rick Hall handles the drive home. And at night, Star’s taken the typical nighttime love song request show and turned it upside down. After dark, market vet Sharon Davis presents PrayerMatters and takes calls from listeners, offers encouragement and support, and prays with them on-the-air.

Your station’s most successful promotion:

Through Operation Live Love listeners donated over 2 tons of products & supplies which were used to create care packages for soldiers stationed abroad. A local company partnered with us to pack and pay for shipping the boxes. Included in our last shipment was a 6 foot banner we used throughout the promotion to collect signatures and messages of thanks and encouragement, which was sent to the Pat Tillman USO Center in Afghanistan.

One bit of wisdom to share with others:

Keep asking questions. Leaders need to be willing to break themselves and their stations apart. Focusing on industry and societal norms and standards can be blinding. That’s what led us to asking the question, “What if we prayed on-the-air?” The answer to that question lead to the development of the PrayerMatters program. And today, it’s #1 at night. And not with just W25-54. But with people. Yes, prayer is Nielsen rated #1 in our market! Praise God.

Share an impactful listener story:

A couple of years ago, we received an email from a listener who explained that he spent his day driving a cab around the five boroughs of New York. He moved to the states from the Middle East a short time ago and understood very little English. But that was before he stumbled onto STAR 99.1.

Since he started listening, he explained that his English improved. but he also shared that it was through the radio station that he learned about a relationship with Jesus. He’s now praying for the opportunity to share his love in Christ with his family back home.

Tell us why you’re a member of CMB:

CMB has been monumental in helping us build relationships with other broadcasters. It has been encouraging to know that we’re not alone in the struggles we face. We believe that through our comradery with other CMB members, we’ve been able improve in areas we wouldn’t have been able to otherwise.

Educational opportunities like Momentum and the regional summits help our team not only gain new insights, but also encourages them to think differently. Without CMB, we would be on an island.

     

    Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

    We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

    How’s that working out for you? 

    What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

    Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.

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