Radio & Cars

Convenient.

Many people believe that Radio will be fine as long as humans spend as much time in their cars as they have been for the past 60 years.

Cars make listening to radio convenient.

But, lest we act even more complacent than we already are, streaming music services will soon be the norm in all cars around the world .

And, hoping that convenience will mask the issues we have with over-commercialization and weak content between songs is not much of a strategy.

Consider:

If we want to earn loyal donors or customers, we must offer them more than convenience. Loyalty is a byproduct of resonance and convenience. Successful causes and companies don’t only make life easier for their donors or customers—they strike a chord with them too.

That’s Bernadette Jiwa, and of course, she’s right.

 


Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9

Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver. 

You can learn more about Doug, his philosophy and his clients HERE.

TWITTER  |  WEB

Related posts

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
February – SURPRISE BENEFIT 
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change

×

Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.

×