Many people believe that Radio will be fine as long as humans spend as much time in their cars as they have been for the past 60 years.
Cars make listening to radio convenient.
But, lest we act even more complacent than we already are, streaming music services will soon be the norm in all cars around the world .
And, hoping that convenience will mask the issues we have with over-commercialization and weak content between songs is not much of a strategy.
“If we want to earn loyal donors or customers, we must offer them more than convenience. Loyalty is a byproduct of resonance and convenience. Successful causes and companies don’t only make life easier for their donors or customers—they strike a chord with them too.“
That’s Bernadette Jiwa, and of course, she’s right.
Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9
Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver.
You can learn more about Doug, his philosophy and his clients HERE.