Broadcasting in the metaverse can enhance social experiences by providing a new way for people to interact with each other. Broadcasters can create a more engaging experience for those watching. Broadcasting through video gives your visitors a “look through the window” experience, while virtual reality broadcasting allows your visitors to “step through the window” into virtual space. This can be especially useful for social gatherings, where people may want to share their experiences.
The iHeartRadio & Carrie Underwood Experience
You have probably heard about the iHeartRadio Live concert with Carrie Underwood, which took place in Horizon Worlds recently. Knowing that not all of you have an Oculus2 Headset (affiliate links are used where possible), Metalivia and I went to the event and took some notes to share with you. The venue in Horizon Worlds was terrific. Below are some photos I snapped to help show you what it was like. The images are cool, but you’ll never get the full effect until you put on the Oculus and experience it firsthand. It felt like you were at the concert. Plus, they had a live DJ from iHeartRadio, who introduced Carrie and talked to her during the show.
iHeartRadio After Party with Carrie Underwood
After the live event, iHeartRadio hosted an After Party event for the Carrie Underwood concert. The photo above is from one angle of the After Party world. Creating a place for people to go hang out after the show was a great idea! I didn’t make it to the official After Party, but Olivia and I had a blast checking it out and seeing what they did to make this a unique event. They had a dance floor, beverage area, and lounge area where people could sit down to talk with friends, all while Carrie’s music video streamed on a big screen. If you and your friends decided to grab a seat at the lounge to hang out, the audio for the music lowered so you could enjoy a good conversation with your friends. Plus, a bonus was cornhole sets for people to play together
Broadcasting In The Metaverse & Possibilities It Brings
Imagine your radio station hosting an after-party for your listeners or followers after a concert. Have your DJs hang out in your virtual world to connect and engage with real people that love your station. Play some cornhole, kick back in a booth to connect, and maybe even have a selfie wall for visitors to snap photos with you. Check out the selfie Olivia, and I snapped before the iHeartRadio Live event with Carrie Underwood. Our team hosts a weekly show at the Killer Bee Studios in the metaverse on Horizon Worlds, and we plan to host a virtual mini-golf event with our visitors after the show. At this moment, people spend an average of 37 hours a week in the studio, which continues to grow weekly!
Can We Ignore The Metaverse?
We cannot afford to ignore the metaverse possibilities because they may play a considerable role in the future of entertainment and connection. iHeartRadio is just one example of a company taking advantage of what Horizon Worlds offers, and I believe we’ll see many more to come. Here’s what Carrie had to say about her iHeartRadio LIVE show experience:
“I’m thrilled to be partnering with iHeartRadio to celebrate my album Denim and Rhinestones and bring these new songs to my fans in VR with Meta Horizon Worlds. This album has already marked a special time in my career in the months since its release and I’m so excited to celebrate it with the people who have made it special. This is also my first time performing for a VR audience and I’m so excited to connect with my fans in a new way.” – Carrie Underwood
As a Christian broadcaster, I don’t think we should ignore this. What do you think about iHeartRadio’s decision to be active in the metaverse? Have you been to any events in Horizon Worlds? How did it compare to real life? Let us know.
It will be interesting to see what the future holds for broadcasters in the metaverse and the opportunities it will create for us to connect with people searching for hope in a virtual world.
If you’re open to discussing the possibilities further, contact us at Killer Bee Strategies. Our Horizon Worlds Creators can help bring your virtual reality ideas to reality. We are passionate about helping broadcasters connect with their audience in new and innovative ways.
CEO, Digital Strategist for Killer Bee Marketing
Let’s connect on LinkedIn: briancuree
Brian Curee has spent over a decade in the world of digital, with experience that spans across strategy, design, development, and social media management. He has served in the Christian radio industry since 2013, is an active EntreLeader Elite member who completed Donald Miller’s StoryBrand Marketing Roadmap and has a degree in Computer Science and Theology. Brian is passionate about helping others in the Christian Radio industry do digital with purpose and confidence. You can learn more about Killer Bee Marketing and their services at https://killerbeemarketing.com