Broadcasting in the metaverse can enhance social experiences by providing a new way for people to interact with each other. Broadcasters can create a more engaging experience for those watching. Broadcasting through video gives your visitors a “look through the window” experience, while virtual reality broadcasting allows your visitors to “step through the window” into virtual space. This can be especially useful for social gatherings, where people may want to share their experiences.
The iHeartRadio & Carrie Underwood Experience
You have probably heard about the iHeartRadio Live concert with Carrie Underwood, which took place in Horizon Worlds recently. Knowing that not all of you have an Oculus2 Headset (affiliate links are used where possible), Metalivia and I went to the event and took some notes to share with you. The venue in Horizon Worlds was terrific. Below are some photos I snapped to help show you what it was like. The images are cool, but you’ll never get the full effect until you put on the Oculus and experience it firsthand. It felt like you were at the concert. Plus, they had a live DJ from iHeartRadio, who introduced Carrie and talked to her during the show.
iHeartRadio After Party with Carrie Underwood
After the live event, iHeartRadio hosted an After Party event for the Carrie Underwood concert. The photo above is from one angle of the After Party world. Creating a place for people to go hang out after the show was a great idea! I didn’t make it to the official After Party, but Olivia and I had a blast checking it out and seeing what they did to make this a unique event. They had a dance floor, beverage area, and lounge area where people could sit down to talk with friends, all while Carrie’s music video streamed on a big screen. If you and your friends decided to grab a seat at the lounge to hang out, the audio for the music lowered so you could enjoy a good conversation with your friends. Plus, a bonus was cornhole sets for people to play together
Broadcasting In The Metaverse & Possibilities It Brings
Imagine your radio station hosting an after-party for your listeners or followers after a concert. Have your DJs hang out in your virtual world to connect and engage with real people that love your station. Play some cornhole, kick back in a booth to connect, and maybe even have a selfie wall for visitors to snap photos with you. Check out the selfie Olivia, and I snapped before the iHeartRadio Live event with Carrie Underwood. Our team hosts a weekly show at the Killer Bee Studios in the metaverse on Horizon Worlds, and we plan to host a virtual mini-golf event with our visitors after the show. At this moment, people spend an average of 37 hours a week in the studio, which continues to grow weekly!
Can We Ignore The Metaverse?
We cannot afford to ignore the metaverse possibilities because they may play a considerable role in the future of entertainment and connection. iHeartRadio is just one example of a company taking advantage of what Horizon Worlds offers, and I believe we’ll see many more to come. Here’s what Carrie had to say about her iHeartRadio LIVE show experience:
“I’m thrilled to be partnering with iHeartRadio to celebrate my album Denim and Rhinestones and bring these new songs to my fans in VR with Meta Horizon Worlds. This album has already marked a special time in my career in the months since its release and I’m so excited to celebrate it with the people who have made it special. This is also my first time performing for a VR audience and I’m so excited to connect with my fans in a new way.” – Carrie Underwood
As a Christian broadcaster, I don’t think we should ignore this. What do you think about iHeartRadio’s decision to be active in the metaverse? Have you been to any events in Horizon Worlds? How did it compare to real life? Let us know.
It will be interesting to see what the future holds for broadcasters in the metaverse and the opportunities it will create for us to connect with people searching for hope in a virtual world.
If you’re open to discussing the possibilities further, contact us at Killer Bee Strategies. Our Horizon Worlds Creators can help bring your virtual reality ideas to reality. We are passionate about helping broadcasters connect with their audience in new and innovative ways.
Brian Curee
CEO, Digital Strategist for Killer Bee Marketing
brian@killerbeemarketing.com
Let’s connect on LinkedIn: briancuree
Brian Curee has spent over a decade in the world of digital, with experience that spans across strategy, design, development, and social media management. He has served in the Christian radio industry since 2013, is an active EntreLeader Elite member who completed Donald Miller’s StoryBrand Marketing Roadmap and has a degree in Computer Science and Theology. Brian is passionate about helping others in the Christian Radio industry do digital with purpose and confidence. You can learn more about Killer Bee Marketing and their services at https://killerbeemarketing.com
98.5 KTIS strives to point people in the Twin Cities to Jesus on the air, online, and on the street. Through remarkable service projects, 98.5 KTIS listeners are the hands and feet of Jesus to multiply the KTIS impact in our community. The first Friday of each month was 98.5 KTIS Drive-thru Difference Day, as listeners shared God’s love by paying for the order of the person behind them in the drive-thru. Moms overcame health, financial, and family difficulties through 98.5 KTIS’ Heart of a Mom initiative; meeting needs for a kitchen update, fulfilling a missed honeymoon with a cruise to Alaska, securing a reliable vehicle, and more. 98.5 KTIS’ Christmas Blessing resulted in remarkable stories of goodwill in the community, meeting needs by blessing people battling cancer, overcoming miscarriage, and recovering from financial devastation. Collecting thousands of Operation Christmas Child shoeboxes filled with toys for kids around the world, the 98.5 KTIS Shoebox Showdown shared the hope of Jesus from the Twin Cities to children around the world. Listeners continued that generosity by working together to collect over 11,000 pencils for boys and girls in the Dominican Republic. 98.5 KTIS listeners ‘Shared the Warmth’ as a local business paid listener heating bills during the cold winter months, and listeners used those funds to bless their favorite Twin Cities nonprofits. 98.5 KTIS’ Ministry of the Month connected listener passions and talents to local ministries, highlighting the good being done in our community by these organizations on-air and online.
Through intentional, community focused service initiatives, Spirit 92.9 partners with listeners and businesses to help make their community better, together. The station’s first “Community Spirit” project in 2022 focused on showing God’s love to children entering foster care in the area after the ministry learned that there were more children than ever before in the system. During a weeklong collection drive, Spirit 92.9 listeners and business partners generously helped provide a new pair of pajamas and a stuffed animal for over 1,100 kids. Hoping to lead by example through serving, the Spirit 92.9 team helped prepare over 800 free meals for individuals and families in need for Easter, prepared and served a meal at the local homeless shelter, and helped clean up trash at an abandoned property near their studios. Hundreds of women in the community were served and uplifted in January at the station’s first Ladies’ Night Out-an opportunity to worship, laugh, receive support and prayer. In the fall, listeners and business partners joined together to help three local organizations provide free homemade, holiday meals to those in need. This ‘More Than A Meal’ on-air and online fundraiser helped feed over 3,000 in Central Minnesota. At the end of the year, Spirit 92.9’s “Share The Joy” promotion offered listeners the opportunity to nominate someone to receive a financial blessing. Single mothers, elderly homeowners, and the family of a father badly injured and hospitalized out of state were among the 12 people granted a $500-$1000 gift.
From entertaining the airwaves on KFRC-FM in San Francisco, to dancing away the late 90s on WKTU-FM in New York City, to encouraging and uplifting Atlanta on WFSH-The Fish every afternoon, Beth Bacall’s three decades on the air have had a lot to say. In 2003, she embraced CMB and the CCM sphere when she started working at Star 99.1 FM in NY/NJ. Since 2005, she has served on the Momentum Leadership Team while also offering mentorship to CMB’s Women in Radio community. Beth is a champion for others, taking a sincere stance of integrity and leading by example with her on air work, community engagement, and show prep. As a top talent coach, she equips multidisciplinary broadcasters and artists to embrace their authentic self, grow awareness, share stories effectively, and create meaningful Christ-centered content with all audiences. Beth specializes in moments that matter and is a driving force behind The Fish Christmas Wish Program and Fish Acts of Love. Working on all aspects of creating promotional, reward-based content, including research and execution, Beth is a dot connector that the Lord uses to bring joy and experiences into the lives of others. Even after these promotional seasons, she’s always looking for the next opportunity to be a blessing.
For over four decades, Rick Dunham has been at the forefront of marketing and fundraising for Christian nonprofits. In 2002, he founded Dunham+Company, which has become a global leader in providing multi-channel strategies across some of the world’s most influential sectors. Through radio and television, local churches and overseas missions, medical relief and philanthropic initiatives, Dunham+Company is multiplying the reach of the Gospel. The company currently serves nearly 100 clients in the United States, Canada, United Kingdom, Australia, and New Zealand – whose collective effort is reaching nearly every corner of the globe. Rick is the author of Secure: Discovering True Financial Freedom and If God Will Provide, Why Do We Have to Ask for Money? He serves as a member of the board of The Giving Institute and is a former chair of the Giving USA Foundation, which publishes the most widely respected annual report on giving in the U.S. He has been published and quoted in the Wall Street Journal, USA Today, Washington Post and more. From devotionals to blogs, webinars to books, Rick’s personal faith in Jesus and his Biblical training are the driving conviction of his communication.
Over the decades, Jacobs Media has become known for advising broadcasters on strategic planning and digital transformation, championing forward thinking of the in-car audio experience, developing its innovative Techsurveys, and driving research initiatives with some of the most influential companies in media. In partnership with Radio Ink, the Jacobs duo created the DASH Conferences in 2013-15, bringing together leadership from both automotive and radio broadcasting industries. Working with CMB, Jacobs Media launched the first of its annual tech surveys for Christian music radio in 2014. Working in collaboration with the NAB’s Connected Car Committee, they developed the original “Best Practices” report in 2017. Fred Jacobs, a 2018 Radio Hall of Fame inductee, is credited with the creation of the Classic Rock radio format in the mid-80’s. Paul Jacobs specializes in revenue generation for Jacobs Media’s clients including heading up jācapps – the industry’s first, and now largest, mobile application development company with more than 1,300 apps worldwide. In 2022, Fred and Paul were recipients of the National Radio Award, the highest honor from the National Association of Broadcasters. They were the first duo to receive the award as well as the first consultants.
Jim Leightenheimer has passionately pursued the mission of teaching, mentoring, and preparing college students to serve Christ in radio since 1982. A 30-year radio veteran, Jim implemented and developed a student radio station that started as an AM carrier current, transitioned to a low power FM, and is currently streaming as Resound Radio. Under his leadership, student radio has served to jump-start the careers of many current leaders in Christian radio stations and networks across the United States. His students, both past and present, credit Jim for being the catalyst in building their love for radio. Throughout his career, Jim has enlisted graduates and other professionals to serve as mentors to his student radio staff. He has introduced scores of students to CMB by bringing them to Momentum and, more recently, CMB University. Jim currently serves on the board of directors at WCVO (104.9 The River) in Columbus and continues to be a resource not only for his current students, but for those who are living out his legacy in radio.
Joe Paulo has served as the President and Chief Executive Officer of Hope Media Group since 2018. With an extensive background in media and leadership, he began at KSBJ (now Hope Media Group) as Vice-President of Operations in 2017 after serving at Educational Media Foundation (K-LOVE/Air1) as the Director of Donor Stewardship and Communications. Prior to that, he led a division of Columbia International University as Director of Broadcasting until 2014, overseeing the growth of successful radio stations in Charlotte, NC and Columbia, SC. Joe has also provided volunteer leadership at the board of directors and advisory levels for other nonprofits such as Youth Commission International, CMB, and Crime Stoppers of Houston. In addition to speaking on leadership, fundraising and media, Joe and Kelly, his wife, have spoken at marriage and parenting events to share their passion for marriage, parenting and adoption.