In case you missed it, God gave me the opportunity and courage to share some really raw feelings at the M ...
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Your Own Worst Critic?
Your Own Worst Critic?
In case you missed it, God gave me the opportunity and courage to share some really raw feelings at the Momentum 2021 Kickoff Party in June. I’ve heard from a handful of people who appreciated that mo ...
| by Todd Stach -
Too Much Music is an Opportunity
Too Much Music is an Opportunity
The amount of new music being promoted is no joke. One record label friend shared with me that there wer ...
The amount of new music being promoted is no joke. One record label friend shared with me that there were 48% more songs released in 2020 versus 2019. Feels like that’s continuing in 2021. You reall ...
| by Todd Stach -
3 Easy Ways to Simplify Your Life
3 Easy Ways to Simplify Your Life
Whether it’s a new year or a life change, simplifying your life can produce personal growth. You probably ...
Whether it’s a new year or a life change, simplifying your life can produce personal growth. You probably have some clutter in your life that you don’t even realize steals your time and energy. I did. ...
| by Todd Stach -
Top 3 Social Media Platforms to Watch in 2021
Top 3 Social Media Platforms to Watch in 2021
When it comes to today’s social media, staying current is a must. That’s why I did some research on what’ ...
When it comes to today’s social media, staying current is a must. That’s why I did some research on what’s trending and what seems to be working when it comes to getting your message to the masses. Ch ...
| by Danielle Rice -
Digital Marketing’s Measurement Problem
Digital Marketing’s Measurement Problem
I finally bought the shoes! A few weeks ago, I had been looking for a new pair of trail shoes. I was hopi ...
I finally bought the shoes! A few weeks ago, I had been looking for a new pair of trail shoes. I was hoping to get in on the post-season sales before next year’s version was released. I visited my go- ...
| by Carl Bliss -
When Complaints Go Viral
When Complaints Go Viral
Have you ever been offended by a brand? I mean, where they really did wrong by you? You know…the big thin ...
Have you ever been offended by a brand? I mean, where they really did wrong by you? You know…the big things. like the latte you received that was supposed to be a mocha. Or that time you purchased the ...
| by Carl Bliss -
Stepping Out in Style…Consistently?
Stepping Out in Style…Consistently?
Do you know how many ways there are to spell “Drive-thru”? I didn’t, until I started trying to build some ...
Do you know how many ways there are to spell “Drive-thru”? I didn’t, until I started trying to build some print collateral for our stations’ Drive-thru Difference promotions. Drive thru Drive-thru Dri ...
| by Carl Bliss -
When Your Biggest Fans Engage Online
When Your Biggest Fans Engage Online
I walked into the school gymnasium with my family. The room had been transformed into a food packing plan ...
I walked into the school gymnasium with my family. The room had been transformed into a food packing plant as Feed My Starving Children set up one of their mobile packing sites. We were signed up to v ...
| by Carl Bliss -
Finding Radio at CES
Finding Radio at CES
“So, why is a radio network at CES?” Mike asked as we waited in line for a morning session. The well-dres ...
“So, why is a radio network at CES?” Mike asked as we waited in line for a morning session. The well-dressed tech writer seemed to be trying to figure this one out. In a city filled with media, innova ...
| by Carl Bliss -
Radio Execs Assess Pros And Cons Of Impressions-Based Sales.
Radio Execs Assess Pros And Cons Of Impressions-Based Sales.
While the television industry is moving at full throttle to shift from a traditional cost-per-point busin ...
While the television industry is moving at full throttle to shift from a traditional cost-per-point business model to one based on audience impressions, radio is taking a more measured approach to wha ...
| by Jay Nachlis