Weekly Show Prep – 1/15/18

The number one question we’re asked at Creative Cardio is, “How do you get more people to call into your show? How do you build a compelling discussion with listeners?”

Call in discussions require a strategy! Discussions require momentum. Come up with 2-3 simple questions each day in your show prep. When someone calls in to make a request/comment, ask them one of the questions you have prepared in your prep. Record every call! After you have 3-4 good answers to the question, use them in one of your slow hours. Set up the discussion on the air and play a great call right away. Invite listeners to be part of the show and share their feedback. Then come out of the next song with another great call to build momentum for the discussion. Maybe your strategy could look like this: : call 1, song, call 2 song, call 3 then play a couple songs and let it breath. Then reset with a 4th call before you hit another song.

You can use clips from old interviews with artists or community leaders as a discussion starters too. Start the discussion, play the clip and then invite listeners to respond with their own story. Play a song and come back with a second recorded clip and invite the listener to respond again. As you do this consistently through your show each day, you’ll start to retrain your listeners. You want to give them more onramps and invites to be a part of your discussion.  Fire the cannon!


Related posts

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.