The number one question we’re asked at Creative Cardio is, “How do you get more people to call into your show? How do you build a compelling discussion with listeners?”
Call in discussions require a strategy! Discussions require momentum. Come up with 2-3 simple questions each day in your show prep. When someone calls in to make a request/comment, ask them one of the questions you have prepared in your prep. Record every call! After you have 3-4 good answers to the question, use them in one of your slow hours. Set up the discussion on the air and play a great call right away. Invite listeners to be part of the show and share their feedback. Then come out of the next song with another great call to build momentum for the discussion. Maybe your strategy could look like this: : call 1, song, call 2 song, call 3 then play a couple songs and let it breath. Then reset with a 4th call before you hit another song.
You can use clips from old interviews with artists or community leaders as a discussion starters too. Start the discussion, play the clip and then invite listeners to respond with their own story. Play a song and come back with a second recorded clip and invite the listener to respond again. As you do this consistently through your show each day, you’ll start to retrain your listeners. You want to give them more onramps and invites to be a part of your discussion. Fire the cannon!