In April of 2020, when the COVID-19 pandemic was beginning to dramatically impact our world, Dunham+Company fielded the first of what would become a series of studies to understand donor confidence in the midst of the pandemic. The latest national study of donors shows that while families are feeling the economic impact of the COVID-19 pandemic at a greater level than ever, they are also more bullish than ever about their giving.
This free in-depth study is designed to help you better understand the psyche of donors amidst the ongoing pandemic. This research dives into:
- Household finances and the pandemic
- The commitment to continued giving
- How online giving has been affected
- How donors feel about the economy
While a greater percentage of donors are struggling financially, their ongoing intention to continue to give in spite of that pressure is a testament to their commitment to the causes they support. This is especially true among the key giving demographics of frequent church goers and the Boomer+ generations. It’s also instructive that the pandemic is no longer a key reason why donors are giving less.
To learn more and discover fresh insights that will lead your organization further in 2022, download the full study today!
For nearly 40 years, Rick has helped nonprofit organizations exceed their fundraising goals and increase their impact. Since founding Dunham+Company in 2002, he’s served organizations around the world creating fully integrated fundraising and marketing strategies. He is also a well-respected voice on issues surrounding charitable organizations.