Your Job Is To Touch One Person

I’ve mostly dashed through my life, running through airports, distracted and unaware.

Hurried, worried, sometimes tripped up and off course.

But something — someone— pulls me back to where I’m meant to be.

You see, there’s always been a compass that guides me, that guides us, each of us, and luckily, mine seems to work best the more lost I am.

Here’s what I believe, even if I can’t prove it…

What lies at the end of this race we run, no matter when we cross the finish line, isn’t bad. We don’t need to fear it.

Any longing we feel is based on concern for those whom we most love, for the journey they must continue on their own, the journey that inevitably separates us.

The whole point of your life is the deep connection. One, solitary connection.
One life-changing connection.

Your job is not to touch everyone at once. Do you understand?

Radio has always been the most personal of media. The very best in our business make you feel as if you’re the only person in their world.

It turns out that touching one person at a time is also the best way to live your life outside of radio. The happiest people I know make deep connections over and over. They change your life — and their own — by loving you.

Your gift is the opportunity you will have today to touch one heart in such a way that it will never quite be the same again.

To hold up their compass to them so they can find their way.

So, what you say today, between your songs, matters, whether you treat it that way or not. You have their attention. You can either say something that reaches their heart, share a story that can change their life, or you can prattle on like 99% of the music radio jocks heard today.

It’s your choice.

Your music gives you a unique opening. Your format offers a unique promise.

But only for those willing to make themselves open and vulnerable and human. Only for those courageous and talented enough to say something that matters today.

Are you one of those few?

The best part?

It’s impossible to touch without being touched.

That’s the beauty, the grace, isn’t it?

Only took me half my life to figure it out…


Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9

Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver. 

You can learn more about Doug, his philosophy and his clients HERE.


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