I had the opportunity to attend CMBU as a mentor this year. To see a room full of students hungry to learn, connect and network was addictive. They had questions and a willingness to learn from those in the industry.
Made me think about the state radio today. It is certainly different from 15 years ago. Buzz words like influencers and content creators seem to only be tied to social media. In 1906, Reginald Fessenden produced the first voice and music program in Massachusetts. Ever since radio has been creating content. Thanks to WEAF in New York in 1922 influencing began with the first radio advertisement for apartments in Queens. Face it, social media influence are advertisements.
With technology changing at the speed of light, it’s imperative that we invest in the next generation of broadcasters if we want our industry to move forward. There still is a spark and interest in radio.
The professors work hard to give students a great education on the logistics while they are in school, but CMBU brings them together to build community and mentorships. Not to mention bringing attention to internships our stations have available.
The found my experience as a mentor and table sponsor very rewarding. I was also challenged to be intentional in pouring into students who have a desire to be in radio. To think what this generation can bring: a skill set for video, social media and the desire to create content can only enhance our stations.
We have to face the music and come to grips that we are a multi platform industry. Social media, apps on phone smart speakers, Roku, Apple TV, Amazon Fire, and channels on YouTube don’t even scratch the surface. Investing in these students is only an investment in our stations.
When you think about it everyone wins when we bring our industry together to pour into college students. Maybe this is the time Christian radio leads the charge and taps into the next generation instead of trying to figure it out on our own. The future can be bright if we show up and do the work.