When it comes to being “on the air,” there are as many different ways to do it as there are people (after all, “we’re all like snowflakes.” You may remember your mother telling you this).
But there are things to master to be really valuable, connective and relational with people that you may or may not ever meet in person. That takes talent and effort.
Let’s look at some basics if you want to be the VIP at your local radio brand or anywhere today….and tomorrow.
- Make certain you are truly entertaining over the air. Be prepared, bring more material to your on-air than you will need and be open minded about your choices so you stay unpredictably predictable (translation: Listeners can depend on YOU to be entertaining).
- Be prepared to lead people on a journey of entertainment and companionship. People want leadership, influence, someone to help them. Be that person for your listeners better than anyone else and you will rise.
- Listening to them and turn their thoughts into your content. Broadcast companies spend thousands of dollars to get to the heart of what listeners want. If you are a smart personality, you are sort of continuously doing your own research, getting to know your audience and to use that knowledge to represent them on the air. People who know how to do this and master it are exceedingly valuable in today’s broadcast world…and tomorrow’s.
- Be interesting as a priority. Please don’t settle for doing what everyone else does or ‘just fitting in.’ Your job is to be interesting if you are on the air. If you are interesting, you will rise, but you have to sharpen your approach from prep (number 1 and 2 above) to turning listener thoughts into on-air product. The more interesting personalities win. What are you doing to study people who know how to do this well?
- Translate being interesting and being interested into your social media and digital world. In today’s radio economy, you should want to be excellent at engaging people in social and in digital and bringing them back to your on-air world. Worried about how you may look on video? That’s so cute, 1984. These are the 2020s and we know people respond to people who put themselves out there. Don’t “be on social media.” Learn how to master it and really engage listeners. Be vulnerable, be real, capture more attention and…love.
- Learn everything you can about technology and effectively using technology to connect, speed up performance goals and more. Technology isn’t going backwards; why should you?
Rainmaker Pathway Consulting Works