Have you ever gotten really good news, and couldn’t wait to share it with someone? You call your best friend, and you can barely contain yourself – to the point that your friend can tell something great has happened to you before you’re ever able to share the actual news.
If Christian radio has the best message on the planet, shouldn’t our on-air talent sound excited when they share it with people?
Unfortunately, I often hear Christian radio talent take the opposite approach when sharing spiritual stuff. It’s way more common to hear a typically normal-sounding on-air talent turn into a sugary, syrup-laden communicator that overdramatizes what they say, drawing things out for extra impact, occasionally even changing the tone of their voice in order to get my attention when the content is something spiritual or deep (and they’ll often enhance it with slow, somber, emotional music for added effect). The problem with this is it doesn’t sound genuine at all…and is NOT how you would share the news of scoring tix to the sold-out concert with your best buddy.
If you have talent on your team that struggle with this, it’s an easy fix- give them a new frame of reference. Suggest they start the break from the internal mindset of, “I KNOW what I’m about to say could help someone, and I am so excited for them to hear it…”, instead of “I’m going to talk about God now, so I need to be overly dramatic in order to manipulate everyone’s heart strings”. Starting the break with that mindset will completely change the way spiritual content will sound and will create something that feels way more genuine and real.
After all, we really do have the best news of all- even better than free U2 tickets. If we want listeners to pay attention to that news, then sharing it with a sense of natural excitement and joy will make a big difference.
Director of Programming, Star 99.1
Matt Stockman is 35-year veteran to radio, graduating from Illinois State University and starting his career at WBNQ radio in Bloomington, IL in the 1980s. His involvement in Christian radio began with a season at WJRX/ Chattanooga in the early 1990s, and has included launching WBDX/Chattanooga, Spirit FM/Lynchburg, 101.1 The One/Nashville, and 10 years with the Billy Graham Evangelistic Association at WMIT/Asheville. In 2012, after a short-term missionary assignment serving Christian radio stations in Europe, Stockman joined CRISTA Media (KCMS/Seattle, KFMK/Austin, KWPZ/Bellingham, KCIS/Seattle) as Director of Programming.
From 2017 to 2019, he served as the Program Director for the K-LOVE Radio Network. Currently, Stockman serves as the Director of Programming at STAR 99.1/NJ-NY, and is a frequent contributor to efforts that raise the standard of excellence in Christian broadcasting.