It’s Easter. A time of special church services with extra-special music, fancy new clothes and big family dinners. Whoa. Not this year! People listening or viewing will be missing those things—and may be unusually open to the important Truths of the Gospel. A few thoughts for how to plan for your programming as we head into this very different Easter week.
First, some summary strategic thoughts, then some practical ideas on programming:
- Our positive attitude and tone are key. In two weeks, we celebrate our reason for believing! He is risen! If there was ever a time for you to be projecting God’s hope, God’s provision, God’s promise to give peace that surpasses all understanding (Philippians 4:7), it’s right now. That means more content with hopeful Scripture, peaceful prayer, calming words.
- It’s a disturbing, confusing time. More of your listeners now know a family member, a friend, or a co-worker who is sick. More of your listeners have either lost a job or know someone who has. The forced togetherness is giving us the opportunity to make new choices, deal with new challenges and work through new conflict. The world continues to shout negative, “shocking” headlines. This whole situation has become more real for everyone. It’s time for you to be the channel that focuses on God’s perspective in this. He’s bigger than the forced togetherness. And, the economy. And, the virus. It’s time now for on-air words of peace, calm and comfort.
- This may mean more people will celebrate. More people, new people, believer with non-believer, will likely be celebrating the Resurrection. Just not in church buildings.
We believe our role, if a broadcast ministry, is not to be a substitute to the churches in your area; they all have plans to reach people via digital ways. We believe our role is to support, promote, perhaps simulcast what they are doing.
Some practical tips as you approach Easter Week as a broadcasting ministry:
- Ask your church partners now how you might help best get the word out about their services. It’s very possible that together you’ll reach people like we never have before.
- Consider some form of Easter sunrise programming, music or music with Spoken Word that will be especially focused on celebrating His resurrection while we are in these special circumstances. Start as early as midnight Saturday night. Some folks are having trouble sleeping right now, and you might have the right message or song at the right time . . . at 3AM.
- Even if your world is crazy busy right now and your Easter Sunday morning is just Scripture and worship music, your role is to better prepare your listener to worship that morning.
We’re here for you. Please contact us with questions.