Moms & Media

Mothers in your market and all across the country are significant media consumers. This has ramped up considerably during this Covid-19 pandemic. With the help from our friends at Edison Media Research we will reveal just how involved they are right now. We hope this information will maximize your plans to serve this sector of your audience.

  1. 16% of moms are listening to Radio more often during this pandemic.
  2. 78% of moms have used the radio in the last week. *Same for the last three years.
  3. Moms spend on average 1 hour & 40 Minutes with radio every day.
  4. 74% of moms say they listen to radio and other audio primarily for relaxationand enjoyment.
  5. 68% of moms say they are spending more time on the internet during the pandemic.
  6. 89% of Moms use a Smartphone.
  7. Moms own an average of two Smartspeakers.
  8. 67% of moms use some form of voice operated personal assistant.
  9. 58% of moms use wireless earphones.
  10. 32% of moms own a Bluetooth fitness tracker.
  11. 49% of moms say their children are using technology devises more during the pandemic.
  12. Only 47% of moms are concerned about the amount of screen time their kids are getting during Covid-19
  13. 54% of moms agree that they are spending a lot of time with their children for distance learning.
  14. 82% of moms access the internet through their Smartphones.
  15. 87% of moms use some form of social media.
  16. Facebook 81% Pinterest 50%  Insta 50%  Snap 31%  Linkedin 26%  Twitter 18%
  17. 72% of moms agree that technology has been essential during Covid-19.
  18. 38% of moms say their current Covid-19 media habits will become their new normal.
  19. How Moms are staying in touch with family & friends:

Texting 81%  Phone 66%  Social Media 62%  Video Calls 58%  Email 34%


Brian Wright is a 40 year radio veteran who has successfully served many companies as Program Director, Operations Manger and VP of programming. Brian has been consulting many radio stations for over 25 years in the US & Canada helping them grow ratings and revenue. Brian believes that talent coaching is the key to having a successful radio station or cluster and has developed a unique way of coaching that leads to accelerated talent growth. 

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Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

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