Introducing Fleets

Historically, photos have been used to save important memories. 

But today, mostly since the launch of Snapchat in 2011, pictures are used for talking, and Twitter has glommed onto it. 

Fleets, as Twitter puts it, are “fleeting thoughts.” 

Like Stories, “Fleets” are disappearing content that can live on Twitter for 24 hours. 

Here are 7 ways to have fun “fleeting.” 

Behind The Scenes 

Footage from the day in the life of talent – moments wouldn’t necessarily be found in a tweet. Followers love feeling privy to what they don’t always see. 

Sneak Peeks 

Again, followers enjoy feeling a part of something – especially if they believe they’re one of the first to see it. 


Bring moments (that can typically be not so exciting) to life by showing a more human side to your brand. 


Kind of under the “announcement” umbrella – use Fleets to tease what’s coming up. One fleet per 24 hours – pique interest and have fun! 


Do It Yourself content has exploded since COVID-19. People love learning lifehacks and other ways they can do things on their own. 


A fun way to learn more about the audience. But ask questions that offer actionable understanding – shy away from low hanging, irrelevant questions. 


Team up with artists, locals, and clients – anyone who aligns with the essence of your brand.

Apply these ideas to Stories, too. 

Have fun – use it where you see fit. 

But remember, social connectivity isn’t the end in and of itself – meaning just having a social fan base isn’t the goal. It’s what that connectivity brings (what you bring) to everyone that matters. 

Seek to resonate – not just to be seen. 

Lori Lewis
Lori Lewis Media

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Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.