How to Utilize Your YouTube Channel for Growth

Billy Popoff

Date: September 12, 2022

in: Radio, Social/Digital

Are you looking to utilize your YouTube channel for growth? Before we unpack how to use YouTube to reach to your desired audience, grow the engagement of your current audience, and ultimately, grow your audience to take your desired actions or conversions… have you stopped to ask what YouTube really is?

YouTube is commonly seen as a video platform, but it’s actually more than that… it’s a search engine. A big one at that! Over a billion hours of YouTube video are watched daily. And there are 2.6 billion registered users on YouTube each month. By the time you’re reading this number, this number has likely increased. This means it’s the second most used search engine in the world behind Google. Originally a platform for high-quality, long-form videos (also known as vlogging), YouTube is continuing to evolve.

Now with the rise of podcasting, short form content, livestreams and so much more, the question being asked has changed from “Should I be on YouTube?” to “How do I stand out on YouTube?”. The bottom line is that your audience is likely already on YouTube. And that creates an opportunity for you to reach them right where they are. Read the full article to find out how!

Billy Popoff
Digital Strategist, Dunham+Company

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January – 2022 Calendar
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March – Virtual Radio Station Field Trip
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*subject to change

Jim Campbell, Founder & Network President of Radio Training Network, Inc. began his radio career in commercial radio in Tennessee in 1964. In 1966 he moved his family to Lakeland, Florida to attend college, and upon graduation he joined the staff at First Assembly of God Church where he and the church launched in the mid 1970s the first Contemporary Christian Radio Station in the nation, WCIE-FM. The station grew in both market impression and influence not just in Lakeland, but around the country inspiring others to follow Jim’s lead. In 1989 Jim left the church and founded Radio Training Network, Inc. (RTN) and over the next 30+ years, he oversaw the acquisition and development of 40+ stations plus translators. With 130 team members, RTN stations serve the Carolinas, Georgia, Alabama, Florida, and Missouri. These stations are well recognized in their respective markets thanks to the servant leadership of the staff, aggressive marketing, and a commitment to a strong emphasis on Jesus first. At present RTN has some two million listeners each week on air and approximately the same number online.

Andrea Kleid is a 24-year veteran of radio and records. She began her career working in Christian radio at WNLT in Cincinnati, and then moved onto WAY-FM in West Palm Beach working in programming and promotions. Her next stop took her to JOY-FM in Tampa where she served as the Promotions Director. In 2004, Andrea moved to Nashville to begin her music industry career in radio promotion under Grant Hubbard at Capitol CMG. In 2008, Andrea became the Vice President of Promotion at Word Label Group where she led one of the most successful and influential radio promotion teams in the Christian music industry. Through her signature brand of honesty, passion for Christian music, and focus on relationships, Andrea developed a reputation for successfully launching new artists’ careers including for KING and COUNTRY, NEEDTOBREATHE and Francesca Battistelli. This year, Andrea celebrates her fifth year as the President of her own company, Boxer Poet. An advocate for both radio and artists, Andrea continues to zealously host conversations around further representation for women and people of color on Christian radio.

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