Are you looking to utilize your YouTube channel for growth? Before we unpack how to use YouTube to reach to your desired audience, grow the engagement of your current audience, and ultimately, grow your audience to take your desired actions or conversions… have you stopped to ask what YouTube really is?
YouTube is commonly seen as a video platform, but it’s actually more than that… it’s a search engine. A big one at that! Over a billion hours of YouTube video are watched daily. And there are 2.6 billion registered users on YouTube each month. By the time you’re reading this number, this number has likely increased. This means it’s the second most used search engine in the world behind Google. Originally a platform for high-quality, long-form videos (also known as vlogging), YouTube is continuing to evolve.
Now with the rise of podcasting, short form content, livestreams and so much more, the question being asked has changed from “Should I be on YouTube?” to “How do I stand out on YouTube?”. The bottom line is that your audience is likely already on YouTube. And that creates an opportunity for you to reach them right where they are. Read the full article to find out how!
Digital Strategist, Dunham+Company