- Review results
Use results from previous campaigns to create a GivingTuesday strategy that capitalizes on the ‘wins’ you’ve had in the past.
- Set your goals
How will you measure the success of the campaign? Answering this question will set your strategy’s foundation and provide clarity to your team about what you’re working towards.
- Craft your messaging
Now that you have a tactical strategy based on past results and current goals, it’s time to craft your messaging. A good value proposition that speaks to your mission or your organization’s current need will provide important guardrails for the campaign elements.
- Know your audience… and speak to them!
Your donor should always be your focus. Rather than centering your campaign on the impact that your organization is making, reframe it to focus on the difference that the donor can make through their gift.
- Think outside the box
Don’t be afraid to try new things! There will be many organizations sending out emails and posting social posts on GivingTuesday – so make sure your organization stands out.
The Superbowl of Fundraising is coming quickly – and now you have everything you need to maximize your campaign! It’s sure to be a day full of inspiration and impact. For more tips and strategic insight for your GivingTuesday campaign, here is the full article:
As a Digital Strategist, Madison walks alongside her clients to create online strategies that will help them maximize Kingdom impact. Madison enjoys engaging in the philosophy of fundraising and donor development and especially loves seeing the fruit of various campaigns reflected in the data.