Thanksgiving Showprep Ideas

It’s Thanksgiving week and let’s be honest, it’s taken a little extra work to keep gratitude front and center in our life this month! You’re not alone! 

Thanksgiving isn’t just about stuff. It’s about gratefulness for the way God reached out and invited us into a personal relationship with Him. Erik Raymon from The Gospel Coalition says, ‘The Bible teaches us that we are thankful to God and for God. This means that we are not simply thankful for the gifts of life but rather to and for the giver of life. This distinction is a big one. We learn in the Scriptures that people’s natural reflex is not to give thanks to God (neither for him nor his gifts) but to skip right over him and worship his stuff.’ Here’s an article that goes even deeper. Lots in this you can use in your show this week!
ANGLE: Who are we thankful to? That’s a richer question that ‘what’ are we thankful for. Who is this God we seek, we worship, and we put our hope in? Understanding his love and grace for us is what anchors our hope forward. Here’s some thoughts on finding a grateful heart after months of struggle. Article here!


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Shopping. Describe your experience to your listeners. The stores are already crazy. is a scarf considered a face covering? Turkeys are smaller this year. Paper products & Clorox wipes are like gold – IF you can find them! I spent 34 bucks on peanut oil at Costco just so I can deep fry a turkey that cost half that!  (If you deep fry your turkey, don’t forget to buy some gravy at the grocery store deli cause you won’t have the drippings from the roasting pan to make gravy on your own) The grocery store parking lot feels like we’re playing socially distant Tetris. How many Lysol wipes does it take to make you feel completely secure that any germ living on that handle is completely nuked?
Today they call it socially distant. WE called it “sitting at the kid’s table.” What happens when the kids table becomes the ADULT table? Sometimes we make special foods for the kids like pizza. It’s funny when the kids table grows up, but as adults we actually liked having pizza, chicken fingers or hotdogs as a side dish at Thanksgiving! What’s the family tradition that’s evolved over the years in your family? What’s the family tradition you have to explain to all your guests? What’s the family tradition your spouse brought into your family thanksgiving that your mom never did?

Maybe you heard this story 2 years ago about how an accidental text started a new friendship at Thanksgiving? Wanda Dench sent a text to a teenager she thought was her grandson, but it turned out to be Jamal instead. They started a friendship because of it. They have spent the last two thanksgivings together, but this year it’s going to be quite different. Wand’s husband passed away this year, plush she came down with COVID. Full story here
Here’s a strategy to eat smarter this week. Eat breakfast. Drink water through the day. Think fresh when you reach for the appetizers. Remember drinks & desserts bring more calories than your realize! Take a walk between dinner & dessert. Make plans to start Black Friday with a workout! Full article here

“Possessions come and go. Friends come and go. So does time. Yet God doesn’t come and go. He stays. I love what the writer of Hebrews says about this: “For God has said, ‘I will never fail you. I will never abandon you’” (13:5 NLT). – Greg Laurie
‘Satan uses exhaustion as much as he uses sin. Rest is warfare in a season like this.’ – Jon Tyson (Author/Pastor of Church of the City NYC)
“God doesn’t determine your effectiveness for the Kingdom—you do. I assure you, this is not irreverent nor does this statement take anything away from God’s sovereignty. It’s a testimony of His trust in us and His desire for His children to exercise the free will He’s given us.” – John Bevere
What’s the difference between peace & joy? Jon Piper explains it well! “Peace can be a subjective feeling in the heart or an objective state of affairs between two formerly hostile parties. Joy, on the other hand, only refers to a subjective feeling in the heart. There is no such thing as an objective joy outside of the experience of joy in the heart.” Full article here. If you want to describe comfort & joy in the Christmas season, take some time to understand how to 
My kids will only eat leftovers once. I have to be creative beyond that! I have to re-purpose the leftovers. How about egg rolls with the leftovers as filling? (Leftovers are a great discussion angle for Black Friday if you’re working ahead to voice track!) Here’s an egg roll idea you can make at home
‘They see you when you’re sleeping, they know when you’re awake… they know if you’ve been bad or good, so be good for goodness sake!’ (Black Friday angle on toys on sale!) Creepy gifts: Toys that spy on kids and coffee makers that track your habits here. Angle: Have you ever given a gift that sort of got you in trouble?

Brad Peterson at Life 96.5 shared: Thanksgiving is going to be different this year because of COVID-19. There is one tradition that continues this year, and it’s the American Farm Bureau’s annual survey on the cost of a classic Thanksgiving dinner. The 35th Farm Bureau survey says the average cost of this year’s Thanksgiving meal for 10 is $46.90, which breaks down to less than $5 per person. It’s a $2 decrease from last year’s average cost of $48.91. Here’s the full story.
Here’s another angle to add in with that. The average American will consume over 4500 calories on Thursday! Watch the drinks, the appetizers & dessert they add up fast! Full story here on Thanksgiving calories.

DRY AUDIO – Use these in your trax this week! 
We share a LOT of dry call starters from listeners, dry artist audio and author audio you can use to start discussions with your listeners!
Here’s some examples you can use this week in your show!
3 clips of listeners talking about being thankful:
Clip of listeners talking about food struggles at Thanksgiving:
Asked the audience “What is the craziest thing you saw on your kids Christmas list?” Here are some dry calls for you:

Here’s dry calls on the spiritual side of Christmas. How it’s grabbed you so far this year:

This Christmas season has been unusual, but what’s been the highlight of this holiday season so far?

Adam of reviews the new film: The Princess Switch: Switched Again: (Vanessa Hudgens new film)  

New audio with Cain: A) Talk about ‘Rise up’ B) What has covid taught you that you’ll always remember and talk about releasing an album at the start of a pandemic? C) Talk about “The Commission” D) Live version of “The Commission”
New Audio with Leanna Crawford: A) Talk about ‘Truth I’m standing on’ B) One thing you learned during lockdown that you’ll never forget
C) Talk about the song “Mean Girls” D) Amongst your artist friends how has Covid impacted their livelihoods?


My wife has to work at the hospital this Thanksgiving, so we’re not hosting as usual. We’ll host a family gathering on Friday instead, so my brother is having us over for Italian food. that’s his wife’s specialty and she’s never tried to prepare a turkey. Use your shows socials to get replies? Or Text? Hot dogs and pizza for thanksgiving? Doing something different than turkey this year? What’s your fam having? Any chance a new tradition may form?

My brother in law is a chef and he’s on the US Olympic culinary team…. I’m not cooking for him! Are there people you are afraid to cook for? Why?

So you finally offered to host Thanksgiving for the first time, it’s a little intimidating to think about how to prepare everything and keep it warm so it’s ALL ready at the same time. What advice do you have for us to we don’t ruin Thanksgiving for everyone? (Whole Foods is offering turkey insurance this year if you screw it up!
Could incorporate your social media page to influence your show this week. Post a pic of Turkey/Stuffing/Gravy/Pie and ask audience to comment in the thread which is their favorite T-giving dish. Report findings to audience! Is gravy actually a side dish? What turned out the BEST at your table this week? Share a pic!

Made an analogy on air that the mid forties helped me re-find the wonder of Thanksgiving and Christmas. As a kid i would dream all fall about Christmas morning. I would re-write my Christmas list 14 times. I’d circle the pages in the Wish Book and draw pictures of all the GI Joe figures I didn’t have yet! This year I’m excited about some of the gifts we’re giving to our kids. I’m not taking the travel for granted to see my inlaws. I’m not depressed by the snow like when I was young living in Seattle and it was gray and cold for 5 months straight! 

What is the most bizarre/awkward gift you ever received at Christmas? Ever just hit a foul ball on a gift you gave? (Like you thought it would be a solid gift, but it turned out to have a real problem?

Is visiting Santa 6 feet away a good thing? To me that’s like trick or treating while watching someone in the house eat the candy they want to give you. Seems like torture for a kid! Will you do it? What’s one thing that you are actually enjoying about this “socially distant” holiday season?

This week we’re planning to air a lot of calls about gratefulness and generosity.  Jere’s an angle: “2020 stole so much; what did it give you?” or “How has God given you a fresh perspective on gratefulness this month?”

Jayar says, “I lock our HR reps door at 6pm. She has buckets of peanut M&M’s in her office and clearly I have no will power this fall. So I sabotaged myself by locking her door before I could cheat. Who has similar plans in December?!” How do you fight the gluttony & temptation when there are so many treats around this time of year? 

Half of Americans plan to abandon their diets around the holidays, survey finds. Full story here

Did your mother have a specialty at Christmas time? (Like decorating, baking, or a secret dish she ONLY made for Christmas?)

GOOD NEWS Stories:

Blind 97-year-old Phoenix man holds sign for cars driving by, counts their honks. Full story here.
You have a circle of influence. Look for the people in that circle and think about fresh ways to show gratitude and honor. Maybe there’s a barista at the coffee place you drive thru, maybe there’s a single mom in your neighborhood, maybe there’s a hardworking smallgroup leader at your church or a server you visit often at your favorite restaurant.  Coledo Wheeler is a Mom who lives in Ohio and was pleasantly surprised last week when her FedEx driver delivered a brand new basketball hoop with a touching note that read: “I just wanted you and your son to have the best hoop that’ll grow with him and all his friends! It’s wonderful that you guys shoot hoops with him.” Full story here

These kids found a way to send Military dad messages every day using the Ring camera at their front door! “While their father was deployed halfway around the world, these two siblings discovered that they could leave messages for him whenever they wanted through their Ring doorbell camera.” Full story here

We have TONS of GOOD NEWS stories in our site every month. 

BIT IDEAS for this week:

Thanksgiving facts. Talk about consumption, gratitude, generosity and silliness this week! Here’s a bunch!

IE: Some historical documents that recorded that first Thanksgiving have survived! The Wampanoag brought deer. Wild turkey may have been part of the menu, but it wasn’t the main dish like it is today. The Pilgrims and Native Americans dined on passenger pigeons, swan, eel, lobster, clams, and mussels. Side dishes may have included corn, beans, and vegetables like turnips and squash.

IE: Jingle Bells was originally a Thanksgiving song when James Lord Pierpont wrote it in the mid-19th century. He hoped Jingle Bells would be sung at Thanksgiving. The tune was originally called “One Horse Open Sleigh.” 

IE: There’s a reason the Detroit Lions & The Dallas Cowboys always play on Thanksgiving. It was a marketing gimmick that stuck! When the Lions moved to Detroit, from Ohio, in 1934, the people of Detroit weren’t that excited to have a football team yet. In an attempt to get Detroit excited about the Lions, owner George Richards came up with the idea of having a game on Thanksgiving. He convinced NBC to broadcast the game on 94 stations across the U.S. and It worked. The Cowboys decided to follow suit years later and it worked for them too! Packed stadiums!

2020: Americans are more stressed than ever this Thanksgiving season. ” A study by Hello Fresh shows: 53% think the stress will be double this year, with one in ten Americans not even celebrating Thanksgiving. With so much up in the air this year with COVID-19, the survey found 18% of respondents will be cooking their own Thanksgiving dinners for the first time this year.” Full story here

Here’s some fun gift ideas for the ultimate binge watcher in your life! List here

How many people actually shopped on Black Friday & Cyber Monday? 174 million people! Here’s some wild stats about Black Friday here.

Carey Nieuwhof says there are 5 ways your gratitude impacts your attitude as a leader. (YOU lead your family, you have influence at work, you volunteer in your church, you speak life to your city through the radio everyday.)
A grateful leader tends to be a great leader. An ungrateful leader, well, never is.
I believe a grateful attitude is tied to an abundance mentality. I’m a firm believer in abundance thinking.
I learned this principle years ago from Andy Stanley. Nothing fuels generosity more than gratitude.
Your team gravitates toward gratitude. Far too many people despise their work because they feel underappreciated.
Grateful people are rarely angry. And angry people are rarely grateful. Ditto with jealous people.

Poll your listeners this week! Learn the new features in Instagram. It’s much more interactive when you use the STORIES feature and do a little research in how to dive in with that feature. Ask questions. Build discussion!

Tripadvisor Reveals 2020 Thanksgiving Travel Index: Over half (56%) of Americans still plan on travelling.

The Calorie Control Council says the average American consumes 4500 calories on Thanksgiving Day. 3,000 calories for the meal, but when you add in drinks, dessert and appetizers you are around 4,500 calories!

Potential poll… Have you ever spent a Christmas alone? Will you be avoiding gatherings this Christmas? This year have “aloneness” and “isolation” felt the SAME of different to you? 

Many Americans say this year will be the first holiday season without their family:

Tops for better tasting/fluffier mashed potatoes!

What’s the family tradition that’s evolved over the years in your family?
What’s the family tradition you have to explain to all your guests?
Woah… I felt like someone insulted one of my family members when i read this: “Would you watch a remake of home alone?”… As the wet bandits yelled “NEVER!!!!” What’s one film you would say if ALWAYS off limits in regards to a remake?

Think it’s gets dark early where you live? How about living without sunlight for 65 days in northern Alaska? Full story here. discussion starter: What’s the longest season you’ve ever lived through? What’s the winter you’ll never forget?

School asks parents to stop throwing late students over closed gate. #True Story here

What was the last album you bought on Vinyl in a store? Anyone started buying only vinyl? Music used to ALWAYS be on my Christmas list. A gift certificate to Tower Records or Musicland in the mall was a great gift for me as a student! What was the first album you actually bought with your own money?

Tower records reopens after 14 years. Yeah it’s quite different

Thanks for trying Creative Cardio Showprep!

-Scott Herrold & Jayar Reeves

***Don’t forget about the special BLACK FRIDAY price – THIS WEEK only! Click here for all the details! It’s only good until midnight 11/27/20! 



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As if serving one community isn’t a privilege, BOOST RADIO served six in 2021. In January, BOOST reintroduced themselves to St. Louis when they moved from a translator to a full-power signal. BOOST hit the cold streets with weekly “Sweet Stops;” the first 95 listeners to show up got free treats. BOOST team members served as the official DJs for two different Polar Plunges with the Special Olympics in February; nearly $200,000 was raised from hundreds of brave swimmers. March was when BOOST grew into Chicago! To celebrate, the station delivered deep dish pizza to listeners in St Louis and Chicago. BOOST RADIO renamed April 1 to April Fuel’s Day and had DJs pop up at random gas stations in both markets to buy gas for strangers. Spring & Summer brought BOOST to Minneapolis, Portland, OR, Pittsburgh, and Fayetteville, NC. The station brought their new friends Pop Up Parties for their backyard BBQ’s and open houses. BOOST supplied food, party favors, and custom mixes for dozens of winners nationwide. During the late summer and early fall, the station partnered with Out of the Darkness for suicide prevention walks. Across all BOOST markets, nearly 10,000 walked together. During the holidays, the station teamed up with rapper Thi’sl & the Salvation Army for the Full Ride Toy Drive. BOOST listeners filled a storage locker & U Haul full of gifts for children in need. 2021 was a year BOOST hit the streets and empowered its audience to bless others in their communities.


At Hope Media Group, the passion for Christ and the city of Houston shine in its efforts to mobilize the community to do good works so that more people can experience God’s love. After Hurricane Ida, generous KSBJ and NGEN listeners raised over $276,000 with God’s Pit Crew, sending 684 KSBJ Team Help Crews to Louisiana and sponsoring the distribution of 2,711 Blessing Buckets. KSBJ listeners also provided 20,000 bottles of water for fellow Houstonians after the winter freeze, and over 2,450 KSBJ and NGEN listeners participated in our annual Blood Drive with Gulf Coast Regional Blood Center saving more than 7,000 lives. A ministry committed to prayer, KSBJ formed the Greater Houston Prayer Council (GHPC), unifying 48 prayer groups across the city with an interdenominational, multi-ethnic, and multi-generational focus. KSBJ was also a beacon of joy to the community serving 3,000 cups of Blue Bell ice cream last summer and handing out 4,175 Easter Crosses for listeners to display as a reminder that “He is Risen.” During the holiday season, 91.7 Vida Unida blessed 100 families with Thanksgiving meals, and KSBJ listeners fulfilled the Christmas wishes of 9,315 children under the care of Houston CPS in partnership with Be A Resource. Beyond loving their neighbor, caring KSBJ and NGEN listeners sponsored 1,233 Kenyan children through Compassion International. In a year of unforeseen challenges along with the enduring effects of COVID-19, Hope Media Group listeners served as the hands and feet of Jesus like never before.


KCBI shares Jesus’ love and transforming power in Dallas-Fort Worth, inviting listeners to join the station in serving the community. KCBI Outreaches blessed nearly 67,000 individuals in 2021. In February, KCBI listeners provided 25,000 bottles of water to people in DFW whose water supply had been contaminated after an unprecedented winter storm disrupted power for several days. Later that month, nearly 1,300 women gathered for KCBI’s HeartStrong Faith Conference in Dallas to worship, pray and grow. Speakers included bestselling author Margaret Feinberg, podcaster Tara-Leigh Cobble, and theologian Nika Spaulding. Through KCBI’s Summer of Service, listeners donated over 13,000 meals, along with 9,000 Bibles, to community members still struggling with the COVID pandemic. Another 350 KCBI volunteers served at local ministries on our Summer of Service Day. They assembled 1,000 Love Boxes for women facing unplanned pregnancies; prepped backpacks, sorted clothing and distributed food to those in need; and prepped nearly 2,000 shoes for kids whose parents otherwise couldn’t afford them. Thanks to listeners’ generosity, KCBI distributed more than 32,000 Bibles to Texas prisons, human trafficking ministries and humanitarian ministries in 2021. Listeners purchased sonograms for pregnancy centers, which helped save more than 5,500 babies from abortion. They provided 38,000 bottles of water, along with 500 Bibles, to victims of the devastating tornadoes that swept through Kentucky in December. And throughout 2021, listeners offered more than 21,300 prayers for requests through KCBI’s Online Prayer Center. KCBI is grateful to God for the opportunity to impact DFW and beyond with Jesus’ love and transforming power.


Life 102.5 has a heart for Madison! For the 4th year in a row, during Valentine’s season, Life 102.5 invited listeners to share the love of Jesus with children and families receiving care at the Children’s Hospital. Listeners generously provided 2,234 Lego kits for the children. Afternoon host Summer Shepherd interviewed Dr. Melissa Mork on her award-winning podcast, “No Seriously, How Do I Do This?” Their conversation inspired the station’s “Embrace Play” giveaway, supporting families’ mental health during the pandemic. Life 102.5 provided a week’s worth of experiences for listeners, including art classes, game nights, and more. Morning Show host Dave Conour joined Team World Vision and rang two full marathons to bring attention to World Vision’s efforts of providing clean water to children and families around the world, Dave’s many miles provided 260 families with clean water for life! Life 102.5’s 21st annual Shoebox Gifts for Kids drive collected more than 1500 Christmas boxes of school supplies, hygiene items, toys, and winter clothing for children in Dane County. It was the station’s largest year yet. Amanda Brooks, Morning Show co-host and host of the weekly program “Faith & Life Today” focused on giving voice to women’s health, family and children’s issues in Madison including, education, marriage and divorce, immigration, and social justice. Life 102.5 had a wonderful year of reaching families, through children, with the love of Jesus. That’s why in 2022, Life 102.5’s outreach goal is focused on helping the most vulnerable children and their families in Madison and Southern Wisconsin.


Spirit 92.9 continued its commitment of blessing the central Minnesota community through intentional service projects. As the pandemic affected another year, station listeners rose to the challenge of uplifting and encouraging those feeling loss, loneliness, or burnout. Thanks to the help of generous listeners and business partners, Spirit 92.9 raised more than $8,000 in an online tip jar that blessed the staff at 19 local restaurants returning to work full time with huge tips during the Big Tip promotion. The restaurant workers were grateful for the visibility and appreciation. Numerous area teachers nominated by their students and families received special honor at the end of the school year with flowers and $500 VISA gift cards as part of “Thank A Teacher” organized by Spirit 92.9. In the fall, Spirit 92.9 partnered with two local ministries and provided free holiday meals to the community. During the ‘More Than A Meal’ event, the station worked with community members who donated enough to provide 6,000 meals and give help to people in need. Station team members also prepared and served meals together at the local homeless mission. At Christmastime, 11 community members wrote Spirit 92.9 and shared the story of someone they believed deserved some extra joy due to personal hardships. The individuals received $1000 to bless that person during Spirit 92.9’s Share The Joy promotion. Phone calls were made to hundreds of listeners to offer prayer and encouragement. Prayer support and a personal response is offered all year long.


2022 Membership Exclusives

January – 2022 Calendar
February – Social Series for Holy Week
March – Virtual Radio Station Field Trip
April – Book
May – Mediabase Webinar
June – Surprise at Momentum
July – Exclusive Momentum Content
August – Virtual Peer Networking Gathering
September – Fall Fun Box
October – Techsurvey Webinar
November – Noisemaker Promotions Vol 2 Book
December – Christmas Surprise 

*subject to change


Jim Campbell, Founder & Network President of Radio Training Network, Inc. began his radio career in commercial radio in Tennessee in 1964.  In 1966 he moved his family to Lakeland, Florida to attend college, and upon graduation he joined the staff at First Assembly of God Church where he and the church launched in the mid 1970s the first Contemporary Christian Radio Station in the nation, WCIE-FM. The station grew in both market impression and influence not just in Lakeland, but around the country inspiring others to follow Jim’s lead. In 1989 Jim left the church and founded Radio Training Network, Inc. (RTN) and over the next 30+ years, he oversaw the acquisition and development of 40+ stations plus translators. With 130 team members, RTN stations serve the Carolinas, Georgia, Alabama, Florida, and Missouri. These stations are well recognized in their respective markets thanks to the servant leadership of the staff, aggressive marketing, and a commitment to a strong emphasis on Jesus first. At present RTN has some two million listeners each week on air and approximately the same number online.


Andrea Kleid is a 24-year veteran of radio and records. She began her career working in Christian radio at WNLT in Cincinnati, and then moved onto WAY-FM in West Palm Beach working in programming and promotions. Her next stop took her to JOY-FM in Tampa where she served as the Promotions Director. In 2004, Andrea moved to Nashville to begin her music industry career in radio promotion under Grant Hubbard at Capitol CMG. In 2008, Andrea became the Vice President of Promotion at Word Label Group where she led one of the most successful and influential radio promotion teams in the Christian music industry. Through her signature brand of honesty, passion for Christian music, and focus on relationships, Andrea developed a reputation for successfully launching new artists’ careers including for KING and COUNTRY, NEEDTOBREATHE and Francesca Battistelli. This year, Andrea celebrates her fifth year as the President of her own company, Boxer Poet. An advocate for both radio and artists, Andrea continues to zealously host conversations around further representation for women and people of color on Christian radio.


Jason Sharp has a rich history with CCM radio and leadership. His early years at WONU/Chicagoland and The Bridge/Delaware gave flight to his passion for great programming and innovative promotions. As Program Director of WCQR/Johnson City and eventually the network PD for Positive Alternative Radio, Jason’s influence grew across the industry. In 2007, Jason joined the team at Northwestern Media as Program Director and then Station Manager of KTIS, Minneapolis/St Paul. In 2015, Jason furthered his formal education and earned his master’s degree in organizational leadership. Applying his leadership knowledge and skills to work, he now serves as Senior Vice President of Broadcasting at Northwestern Media’s 23 stations in 14 markets across ten states that service 1.5 million listeners each week. Jason also served Christian Music Broadcasters, first as a charter member and eventually as the lead of CMB’s educational track at Momentum for more than ten years. He then served as the organization’s board chairman from 2017-2020. Jason continues to inspire others within Christian media toward excellence and compassion through a Christ-centered attitude, education, and practical application.


2023 Membership Exclusives

January – 2023 CMB Calendar
February – Virtual Air, Digital, Fundraising and Imaging Checks
March – CMB Website Case Study Webinar with Dunham+Company
April – Momentum Speaker Book
May – Virtual Peer Networking Gathering
June – Member Party at Momentum
July – Exclusive Momentum content
August – Salary Survey Results
September – Member Box
October – Techsurvey Webinar
November – Special Member Devotion
December – Christmas Gift

*subject to change


In 1972, while serving in the U.S. Air Force in Orlando, Johnny Stone dreamt of a second kind of “air force,” that of radio. He took an overnight position at WDIZ-FM, the station where Z88.3 now stands. In the past 50 years of his career, Johnny’s work and personality raised the bar for other programmers in markets ranging from New York City, Chicago, Dallas/Fort Worth, San Diego, Tampa, Atlanta, Tucson, and Minneapolis/St. Paul. During his stint as Program Director and Morning Show host at Star 99.1 New York, his team won the NAB Crystal Radio Award and CMB Station of the Year. Presently, Johnny serves as afternoon host with his wife, Stacey, at 91.9 WGTS in Washington D.C. winner of the 2021 NAB Marconi Award for Religious Station of the Year. Owner of StoneStudios, LLC. and as a 22-year veteran in Christian media, Johnny mentored several on-air talents. Today, along with his on-air role at WGTS, he mentors college students at CMBU, teaching and modeling the belief that “you have to win in the hallways to win on the airwaves.”


Lisa Williams was called to Christian radio while praying in 1990. She walked into KCVO in Camdenton, Missouri and started on the air that same week. Over the past 32 years, Lisa served in various roles in on-air, programming, fundraising, and station management at radio stations and networks including K-LOVE, Z88.3, Star 99.1, KCVO, and KCWN. As an on-air personality, Lisa earned several number one ratings in several markets and was the recipient of three industry awards. Lisa now serves as the Network Talent Coach for Northwestern Media, owner of 23 stations in 14 markets across ten states that service 1.5 million listeners each week. While at Northwestern, Lisa hosted the nationally syndicated show Life with Lisa Williams from 2016-2021. She stepped away from the show to focus on coaching more than 90 on-air talents, encouraging and nurturing them to shine the light of Christ through excellent radio. When she’s not coaching talent, Lisa helps stations raise money for their operations. She also hosts a Facebook group for women on-air in Christian radio called GodsRadioGirls and helps facilitate their annual retreat.