Have you noticed people were a lot more social before social media? In many ways, I think the pervasiveness of social media speaks to our need and hunger for social interaction and relationship. We’re all looking for ways to relate to each other and connect on an emotional level, but it gets tricky when the way we’re trying to meet these needs is also contributing to our isolation and poor self-esteem. I think it’s possible and even crucial that we in Christian broadcasting use our digital efforts to connect and serve rather than just grow our audience or entertain.
Let’s look at how for KING & COUNTRY’s song “RELATE” can help you create digital content that serves people across multiple digital platforms, even on the Metaverse.
Creating Valuable Content People Can Relate To
When it comes to creating valuable content that people can connect with, for KING & COUNTRY’s song is a great example. The song lyrics are filled with wisdom. If you haven’t watched the music video, go ahead and click play below before you finish reading this article.
How Can You Relate & Connect With People?
One of my favorite lines from their new track:
I don’t know what it’s like to be you / You don’t know what it is like to be me / What if we’re all the same in different kinds of ways? / Can you, can you relate?
It’s so important you acknowledge the truth behind what the song’s chorus conveys, especially when you create digital content for your target audience in the Christian radio industry. It’s easy to let yourself believe you know what people are thinking…that you know why they’re facing the struggles in their lives. If your goal is to reach hurting people and point them to Jesus, we must grasp the understanding that none of us know what it’s like to be someone else, and that’s ok. The song “RELATE” encourages us all to find a middle ground, to help us relate to one another through basic human experiences. Showing empathy amidst the chaos, even when we don’t agree.
“Jesus showed great compassion in His ministry. ” – Joel Smallbone
What If You Serve Humbly & Honestly?
I’ve been real, I’ve been fake / Been a sinner, been a saint / I’ve been right, I’ve been so, so wrong / Yeah, I’ve made my mistakes
When I read the lyrics above, I feel every line. Can you relate? What if you approached your radio station’s content strategy from a position of serving humbly and honestly? How would your audience respond to a social media post that said, “I’ve been real, I’ve been fake. I’ve made mistakes. Can you relate?” or what if you said, “Today, I want to be real and honest. I made a mistake and lost my temper. Can you relate?” What do you think that kind of transparency could mean for your listeners?
Another powerful line in the song says, “Have you ever been left when you should’ve been loved?” Can you relate to that line? Many people can. The yearly report released by Mental Health America says, “As the pandemic relentlessly persists, we are seeing the highest levels of anxiety and depression reported since the pandemic hit the U.S. in March. This is a troubling trend being fueled by loneliness and isolation.” It’s more important now than ever before that we find ways to connect in meaningful ways and point hurting people to Jesus.
What if you created a blog titled “Why Don’t I Feel Loved?” to encourage people who can relate to feeling alone and unloved? According to our Google research, there is an average of 1,000 searches per month for that question. That tells us people are searching every day for help and answers for real-life struggles. Why wouldn’t you want to position your radio station to be there when they go searching for those answers?
Together Let’s Take This Message To The World
“We’ve taken it very seriously to craft an idea and a thought to express what relating to one another can look like and take that message to the world.” – Luke Smallbone
When you create content for any digital platform, it’s important to remember that you are not the audience. We talk a lot about digital goals with clients, but we cannot forget God’s goal, which is to reveal Himself to people and draw them into a relationship with Him. You and your radio station get to be part of that process. The people who come across your website and social media channels may be hurting and looking for something or someone they can relate to. It might sound like a cliche, but all of us have pain in life, and most likely, if you’re reading this article, there have been times when you’ve felt alone with your struggles too. I’d like to close this post with a few more lines from for KING & COUNTRY’s new song.
We both know what it’s like to be hurt / We both know what it’s like to feel pain / But I think it’s safe to say we’re on to better days / Can you, can you relate?
This is a message we need to continue to broadcast across Christian radio’s airwaves and digital platforms. We need each other. We all know what it’s like to be hurt. We’ve all felt pain. But thanks to what Jesus has promised, we’re on to better days.
“A person standing alone can be attacked and defeated, but two can stand back-to-back and conquer. Three are even better, for a triple-braided cord is not easily broken.” – Ecclesiastes 4.12 NLT
Be humble about your own experiences and share them honestly on your station’s blog posts or social media channels. Create content that adds value and aligns primarily with God’s goal and your goal secondarily. Let’s be good stewards with the digital tools we freely use each day and keep people foremost in our minds.??
CEO, Digital Strategist for Killer Bee Marketing
Let’s connect on LinkedIn: briancuree
Brian Curee has spent over a decade in the world of digital, with experience that spans across strategy, design, development, and social media management. He has served in the Christian radio industry since 2013, is an active EntreLeader Elite member who completed Donald Miller’s StoryBrand Marketing Roadmap and has a degree in Computer Science and Theology. Brian is passionate about helping others in the Christian Radio industry do digital with purpose and confidence. You can learn more about Killer Bee Marketing and their services at https://killerbeemarketing.com